Amid A Thud In Tourism, Mehbooba Mufti Launches Together For Amarnath Yatra Campaign

Mehbooba Mufti, former Chief Minister of Jammu and Kashmir and president of the People’s Democratic Party (PDP), introduced ‘Together for Amarnath Yatra’ marketing campaign in Pahalgam on Tuesday. This initiative goals to advertise team spirit, peace, and inclusive participation within the upcoming Amarnath Yatra 2025, an important annual pilgrimage within the area for Hindus. Mufti’s initiative got here at a time when the Union Territory is seeing a recent revival of tourism which went down following the April 22 Pahalgam terror assault by which 26 vacationers had been killed. 

Mehbooba Mufti engaged with more than a few stakeholders, together with native shopkeepers, hoteliers, taxi drivers, pony wallas, and civil society contributors, to verify complete arrangements for the yatra. She emphasised the historic hospitality of Kashmiris, specifically the ones in Pahalgam, towards Amarnath pilgrims.

“The people of Kashmir & Pahalgam have welcomed Amarnath Yatris for centuries, this legacy will continue with the same spirit and sincerity,” stated Mufti. Her interactions inquisitive about being attentive to native considerations, working out their wishes, and appearing to beef up the pilgrimage’s luck.

She stated, “In the heart of Kashmir, the Amarnath Yatra is more than a pilgrimage; it’s a powerful symbol of resilience, unity, and unwavering faith that binds us all.”

Mehbooba Mufti stated that she has raised the problem of closure of parks in Kashmir with the LG. Mufti additionally slammed the JKNC govt for failing to take a call on reopening the closed parks. 

“I had raised a request that if anyone has two ponies, he should be allowed to be engaged both…This time, it is a big test for the people of Pahalgam to ensure the smooth conduct of the Amarnath Yatra,” she stated.