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To mark 25 years because the international roll-out of Smirnoff Ice, the logo is as of late launching its first-ever international marketing campaign throughout greater than 20 international locations international. The drink, which was once well-known for it is cloudy look in a pitcher bottle, now has an overly other glance and is available in a can.
Developed in partnership with McCann New York, the marketing campaign options taglines reminiscent of ‘We’re known as Ice however we’re a liquid. We don’t get it both’ and ‘Proudly not served at the finest establishments’.
Britt Nolan, leader inventive officer, McCann World staff North America, feedback: “When we seemed again at 25 years of Smirnoff Ice, something used to be transparent: its refreshingly self-aware, playful tone has all the time set it aside.
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“We wanted to find an idea that honored the essence of the brand while moving it forward. And that’s when we made a mind-blowing discovery: Smirnoff Ice isn’t actually ice at all; it’s a liquid. This absurd contradiction hiding in plain sight became the voice of our campaign.”
