Ads of the Week: Wyndham unifies, Oura reframes growing old, and UNICEF performs giant

Why it really works:

It cuts during the movie star spirits litter with sharp humor whilst reinforcing Cointreau’s function because the Margarita’s crucial factor.

Cointreau is again with Aubrey Plaza for the newest bankruptcy of its ongoing ‘MargaRight’ marketing campaign — and this time, it is taking a swipe on the crowded international of movie star tequila. The duo has unveiled Any Tequila, a pretend 100% celebrity-endorsed, 0% actual tequila emblem. The gag serves one actual function: reminding drinkers that it’s Cointreau, now not the tequila, that defines a real Margarita.

The marketing campaign riffs at the increase in star-backed spirits whilst staying rooted in Cointreau’s lengthy Margarita heritage. As the logo notes, even the drink’s inventor, Margarita Sames, insisted: “A Margarita without Cointreau is not worth its salt.” The paintings will run throughout virtual, streaming, YouTube, and social channels, mixing paid and owned placements to enlarge the funny story.

Tena demanding situations stigma with ‘Rethink Bladder Leaks’ marketing campaign

Why it really works:

It tackles a taboo head-on, the use of empathy and analysis to push for a extra open dialog round ladies’s well being.

Tena’s new international marketing campaign, ‘Rethink Bladder Leaks,’ targets to shift perceptions and confront the stigma tied to bladder leaks. Developed with AMV BBDO, the paintings encourages ladies to include answers somewhat than really feel disgrace, highlighting analysis that presentations 80% of ladies have felt ashamed and 77% have have shyed away from searching for assist as a result of societal pressures.

The marketing campaign facilities on a hero movie directed via Grammy winner Nadia Marquard Otzen. “Millions of women are living smaller lives due to shame and inadequate solutions,” stated Jennifer Grayson, emblem supervisor at Tena. “This campaign is about creating a positive and compassionate culture around continence care, building self-worth, and tearing down unhelpful stereotypes.”

Oura flips health clichés with ‘Give Us the Finger’ marketing campaign

Why it really works:

It demanding situations youth-obsessed wellness advertisements via spotlighting longevity and appearing growing old as aspirational, now not apprehensive.

Oura’s newest emblem marketing campaign, ‘Give Us the Finger,’ breaks clear of health promoting tropes constructed round younger, sweat-soaked athletes. Created with indie company Nice&Frank, the paintings makes a speciality of intentional growing old and celebrates well being at each and every level of existence. A 60-second hero spot follows a various solid starting from their 40s to 70s, transferring via gyms, galleries, diners, and parks, with every scene anchored via the Oura Ring.

The marketing campaign spans TV, out-of-home, and a New York experiential activation. “Longevity is not just about the length of your life, it’s about how well you are living your life,” stated Oura CMO Doug Sweeny. Nice&Frank’s inventive administrators labored from a sharply outlined temporary, touchdown at the tagline ‘Live Fast, Die Old’ and the playful double which means of ‘Give Us the Finger’ to ask other people into a brand new roughly wellness mindset.

Amnesty International calls out empty Pride gestures in new marketing campaign

Why it really works:

It pushes previous surface-level Pride advertising and marketing and demanding situations supporters to show allyship into motion.

Amnesty International is the use of Pride month to confront performative allyship with a marketing campaign that asks what it in reality way to face with the LGBTQ+ group. Developed with company Shape History, the paintings facilities on a rainbow bracelet introduced to supporters who donate, symbolizing a deeper dedication to human rights.

“We want to move beyond empty gestures and rainbow-washing,” stated Chiara Capraro, gender justice programme director at Amnesty International. “True allyship means taking action, speaking out and supporting the fight for equality, not just during Pride, but always.” Donations at once fund Amnesty’s LGBTQ+ and human rights tasks international.

Sky Sports honors Indigenous storytelling in Lions excursion marketing campaign

Why it really works:

It elevates cultural authenticity, mixing recreation and Indigenous artwork to create a visually distinct identification for a world target audience.

To advertise the impending Lions 2025 excursion in Australia, Sky Sports partnered with First Nations artist Konstantina to create a colourful marketing campaign rooted in Indigenous storytelling. The paintings follows a lion, guided via a pelican, alongside the Gadigal songline, religious pathways that attach Indigenous Australians to the land, on a adventure towards Sydney.

The collaboration brings in combination daring colours, brushwork, and dot patterns, reflecting the wealthy cultural traditions of Australia. “It is wonderful to see a British broadcaster embrace the storytelling and arts practice of Indigenous Australia and be so proud to showcase it across their channels for the Lions tour,” stated Konstantina. The identification will characteristic prominently throughout Sky Sports’ channels because the excursion unfolds.

Manchester City and KidSuper remix membership equipment for Club World Cup

Why it really works:

It blends recreation, model, and artwork right into a limited-edition design that connects with each lovers and streetwear tradition.

Manchester City and Puma have unveiled a unique version equipment designed with New York-based model label KidSuper for this summer season’s Club World Cup within the United States. The jersey includes a two-tone sash reimagined with a watercolor palette and painted by hand graphics impressed via the membership’s Poznań birthday celebration.

The marketing campaign’s hero spot puts gamers within a surreal launderette because the kits spin to an upbeat soundtrack. “Designing a kit for a club as iconic as Manchester City has been an amazing experience,” stated KidSuper’s Colm Dillane. “I wanted to take a famous City look and give it a new twist using hand-painted graphics that work on the pitch and in streetwear.” The staff will debut the equipment June 23 in Atlanta, Georgia.

UNICEF highlights international ‘play deficit’ in International Day of Play marketing campaign

Why it really works:

It makes use of on a regular basis moments and emotional distinction to lift a easy name: prioritize play as an important a part of adolescence.

For International Day of Play 2025, UNICEF has introduced a world marketing campaign addressing what it calls the arena’s rising play deficit. The paintings facilities on a hero movie that pairs actual photos of oldsters and youngsters enjoying along with dramatic sports activities statement, framing even small moments of play as enormous.

The marketing campaign rolled out globally throughout UNICEF’s virtual and social platforms, supported via a broader name for fogeys to “Choose Play Every Day.” The inventive leans on emotionally relatable storytelling to reframe play now not as non-compulsory, however crucial to kid construction.