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Tena has unveiled a brand new world marketing campaign, ‘Rethink Bladder Leaks, ’ to problem detrimental stereotypes and stigmas. Designed to spark a shift in belief, the marketing campaign encourages other folks to embody answers moderately than disgrace.
Research performed via the emblem finds that 80% of ladies with bladder leaks have felt ashamed, whilst 77% were deterred from in the hunt for assist because of societal stigma.
The paintings is targeted round a hero movie, with Grammy-winning director Nadia Marquard Otzen in the back of the digicam.
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Jennifer Grayson, emblem supervisor at Tena, defined: “Millions of women are living smaller lives due to shame and inadequate solutions. This campaign is about creating a positive and compassionate culture around continence care, building self-worth, and tearing down unhelpful stereotypes. It’s time for women to feel confident and properly cared for, with products designed for their needs.”
Credits
Client: Essity Global
Brand: Tena
Campaign identify: Rethink Bladder Leaks
Client title: Jason Japlanis, Stefanie Steegs,
Creative Agency: AMV BBDO
Chief inventive officer: Nicholas Hulley and Nadja Lossgott
Executive inventive director: Laura Rogers
Creative group: Anzhela Hayrabedyan and Luca Grosso
Agency making plans group: Bea Farmelo, Margaux Revol, Vicki Holgate
Agency account group: Emma Ellwood, Phoebe Selby and Sarah Hore-Lacy
Agency manufacturing Team: Yvonne Chalkley (AV), Louisa Frost (Stills), Kim Marshall (Social) and Roisin Fogarty
Agency design Team:
Media company (UK):
Production corporate: Academy Films
Director: Nadia Marquard Otzen
Film prod co manufacturer: Juliette Harris
Post-production corporate: Untold Studios
Colouring: Nicke Cantarelli @ Untold Studios
Sound studio: Soundtree Music
Composer: Luke Fabia
Audio post-production: Soundtree
Editing: Cabin Edit
Editor: Carlos Font Clos and Chris Day
Photographer: Lisa Sorgini
Photography Prod Co: Rocket Science Studio
Retouching: David Barreiro
