Ad of the Day: Sky Sports celebrates Indigenous Australia in Lions creative promo

The marketing campaign takes inspiration from the wealthy cultural panorama of Australia, the rustic the place the contest is being hosted. It follows a lion, guided by means of a pelican, respectfully touring alongside the Gadigal songline against Sydney. Indigenous other people see songlines as spirtitual pathways which attach them to the land.

Konstantina stated: “It is wonderful to see a British broadcaster embrace the storytelling and arts practice of Indigenous Australia and be so proud to showcase it across their channels for the Lions tour. Working collaboratively with the team from concept to conclusion meant that we were able to get the story right and show off First Nations art to the world in a unique and compelling way.”

Credits

Managing director: Simon Buglione

Group exec inventive director: Ceri Sampson

Creative director: Harry Ward

Design director: Danny Yeomans

Senior dressmaker: Emma Knudsen

Designer: Joel Vaughan, Grace Gray

Creative: Shakera Talla Gregory

Indigenous artist: Konstantina

Director of manufacturing: Sophie Brooks

Exec manufacturer: Sofie Leale

Senior manufacturer: Nick Mason, Nicky Chauhan

Producer: Ellie MacDonald

Creative director, innovation: Jason Landau

Senior actual time dressmaker: Phil Madge, Chris Atherton

Composer: Dave Connolly

Indigenous musician: Matthew Doyle

Absolute put up sound dressmaker: Ian Hargest

Absolute put up manufacturer: Sian Hagan

C&TV exec inventive director: Steve Waugh

C&TV design director: Danny Boyle

C&TV VFX artists: Julian Samos, Chris Welsby

C&TV exec manufacturer: Alannah Currie

C&TV manufacturer: Thom G

Director, multi-sports: Helen Falkus

Director of inventive output: Ben Wickham

Exec director, Sky Sports: Steve Smith

Managing director, Sky Sports: Jonathan Li