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Sipsmith, Wimbledon’s Official Gin Sponsor, has unveiled a generally slick and witty marketing campaign to mark the famend match. With a sequence of 15-second shorts, the emblem is taking part in into the recognition of gin and tennis right through the summer time months.
Working along advert company Atomic London, photographer and director Julia Fullerton-Batten used to be at the back of the digital camera. Shot the use of digital manufacturing at Silverscape Studios in Manchester, the inventive crew showed that they have been in a position to copy time-of-day lighting fixtures and climate prerequisites whilst slicing carbon emissions by means of 70% in comparison to a standard shoot.
Louise Rudaizky, managing director at Atomic London, stated: “With this campaign, we wanted Sipsmith to show up in a way that feels naturally part of British summer culture – a bit witty, a bit stylish, and unmistakably Wimbledon. It’s not just about being at the tournament, but capturing the mood that comes with it, wherever you are. We’ve taken those familiar tennis moments and given them a Sipsmith twist, creating something fun, crafted and full of character, just like the gin.”
The marketing campaign may be working throughout print, social, virtual and point-of-sale channels.
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Credits
Client: Sipsmith
Global senior emblem supervisor: Amy Cockram
Global emblem supervisor: Jamie McPherson
UK senior emblem supervisor: Molly Slater-Davison
Creative company: Atomic London
Creative director: Matt Crump
Creative director: Gavin McReady
Executive inventive director: John Cherry
Head of technique: Nicky Vita
Senior strategist: Randell Beckford
Head of design: Loty Ray
Senior manufacturer: Bel January
Business director: Joe Bowen-Hall
Senior account supervisor: Bea Greenwood
Editor: Andrew Poole
Freelance editor: Alberto Falcone
Sound design: John Green at Odyssey Audio
Director and photographer: Julia Fullerton-Batten
Digital op: Elio Ruscetta
Agent: Francis Leahy at Wyatt Clarke-Jones
Drinks stylist: Joanna Resiak
Wardrobe stylist: Emma Edwards
Hair and makeup: Leanne Burrows
Props stylist: Kirsty Saxon
Retouching: Dennis Tuffnell
Grade: Absolute
Media company: Media Bounty
Production corporate: Silverscape
Technical director: Nick Jones
Producer: Phil Tidy
Director of pictures: Dave Tree
