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Cointreau is once more teaming up with the famously irreverent Aubrey Plaza for the newest evolution of it’s ‘MargaRight’ marketing campaign. And this time, the companions are launching a brand new tequila logo…smartly, more or less.
In a global the place celeb tequila manufacturers are a dime a dozen, the orange lliquer logo is debuting its personal. The new logo, named Any Tequila, is 100% celebrity-endorsed and 0% actual, with one very actual goal: to remind the arena that it’s Cointreau that makes a Margarita. After all, it used to be the inventor of The Original Margarita, Margarita Sames, who mentioned: “A Margarita without Cointreau is not worth its salt.”
Launching this week, the marketing campaign will seem throughout Cointreau’s virtual and social channels in addition to via paid media together with attached TV, most sensible streaming platforms, YouTube, social media, and extra.
Credits
Creative and manufacturing company: David New York
Public members of the family and virtual company: LaForce
Media making plans company: MediaHub
