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Carlsberg and Uefa have unveiled ‘Fare Game,’ to provide one thing again to soccer enthusiast taxi drivers who steadily fail to see main wearing occasions as a result of they’re at the clock.
To honor them, a lot to their marvel, the taxi drivers got the night time off and had the danger to observe Uefa Nations League semi-final between Germany and Portugal on May 4.
Lynsey Woods, world logo director at Carlsberg, stated: “We are devoted to bringing get entry to to the most efficient of soccer for lovers around the globe and concept it used to be about time taxi drivers were given to enjoy some soccer magic for themselves.
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“The ‘Fare Game’ gave them the chance to enjoy an iconic football match live, an experience they so often miss out on, made even more special by doing so alongside fellow taxi drivers who share an equal love for the game.”
Carlsberg labored with ingenious company Fold7 at the marketing campaign, with the movie being produced by way of Stink.
Read our complete interview with the logo’s world logo director right here.
