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Marks & Spencer has unveiled its summer time marketing campaign, soundtracked by way of American pop-punkers Blink-182’s All The Small Things. In a nod to the band’s well-known video for the music, the advert spot opens with a circle of relatives getting off a airplane.
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“It’s the small moments, tucked between big plans, that often feel the most memorable,” says Kirsty Minns, spouse at Mother Design. “We’re showing how a holiday in style can transform those little moments into the big, special memories they truly are.”
Running throughout TV, billboards, virtual and social platforms, the marketing campaign can be extensively visual. OOH promoting will dominate London, Manchester, Edinburgh, Liverpool and Sheffield with billboard advertisements in high-impact places maximizing visibility along taxi wraps in London and Manchester.
Credits
Client: Marks & Spencer Clothing And Home
Agency: Mother
Production corporate: Riff Raff Films
Director: Tanu Muino
Service corporate: Indochina
Edit: Final Cut
Post and audio: No8
Color: Company 3
Stills and social photographer: Clara Balzary
Retouching: NK Studio
Social edit: Teepee Films
