Ad of the Day: Amnesty International demanding situations performative allyship throughout Pride month

At the guts of the marketing campaign is a rainbow bracelet, which the charity says is symbolic of team spirit and allyship. Supporters who donate to Amnesty International will obtain the bracelet as a mark in their dedication to advancing LGBTQ+ and human rights international.

Chiara Capraro, gender justice programme director at Amnesty International, stated: “We want to move beyond empty gestures and rainbow-washing. True allyship means taking action, speaking out and supporting the fight for equality, not just during Pride, but always. By donating to Amnesty supporters are directly funding vital human rights work.”