Zepto CEO Accuses Rival Company’s CFO Of Targeting Them With A Smear Campaign

New Delhi: Aadit Palicha, the CEO and Co-founder of fast supply platform Zepto, has alleged that the executive monetary officer (CFO) of a rival corporate is working a smear marketing campaign towards them during the last few days. 

In a ConnectedIn submit, Palicha stated the junk mail marketing campaign comprises “calling our investors to make wild allegations about us with no empirical evidence, giving out false numbers/Excel sheets on Zepto through sources known to journalists, and paying bots on social media to spread a negative narrative”.

He, alternatively, didn’t disclose the title of the rival company. In the fast trade area, Zepto competes with Blinkit (owned through Eternal which was once previous Zomato), Swiggy Instamart, Flipkart Minutes and Tata BigBasket, amongst others.

“Candidly, this episode is below the stature expected of the CFO of a high-quality company, and makes it obvious that they are starting to get nervous about how fast Zepto’s EBITDA is improving,” stated Palicha.

He additional said that Zepto has grown from roughly 750 crore of gross order price (GOV) monthly in May 2024 to 2,400 crores of GOV monthly in May 2025.

“Our definition of GOV has Fruits and Vegetables at selling price and includes Ad Revenue. Our EBITDA has improved by 20 absolute percentage points (2,000 basis points) from January 2025 to May 2025, and is approaching single-digit territory. Our cash burn is down approximately 65 per cent over that same period,” stated Zepto CEO.

Palicha stated they expects to have nearly all of their darkish retail outlets totally EBITDA sure (together with backend provide chain prices, buyer strengthen, final mile and all fastened/variable darkish retailer prices) through subsequent quarter.

“As of the beginning of this quarter, we have approximately 7,445 crores of Net Cash in the bank (fully reconciled to bank statements). With our current cash burn trajectory, we have many years of runway,” he discussed.

He then was hoping that “this CFO in question stops this activity”.

“I’m okay with healthy/aggressive competitive talk, but lies are not acceptable. Frankly, these calls from you are only making it clearer to the investor community that we are a strong competitor. It’s best for all of us to simply focus on execution,” Palicha added.