YouTube launches weekly most sensible podcast record to rival Spotify and Apple

YouTube is solidifying its position in podcasts.

The corporate on Thursday introduced the release of a weekly most sensible podcast presentations chart, rivaling the ones from Spotify and Apple.

Podcasts like “The Joe Rogan Experience,” “Kill Tony” and “Rotten Mango” recently most sensible the YouTube chart.

Alphabet-owned YouTube mentioned podcasts earn multiple billion per 30 days lively perspectives. The platform is essentially the most most well-liked provider for paying attention to podcasts, beating out Spotify and Apple, Edison Research mentioned in October.

Ben Meiselas, co-founder of The MeidasTouch Podcast, mentioned that YouTube gives the most productive cost-per-mile, or charge in keeping with thousand impressions, than different platforms.

“YouTube just isn’t a place where you drop your content from other sources,” mentioned Meiselas. “We want to focus on making YouTube a channel the way people watch cable news.”

MeidasTouch has just about 5 million subscribers on YouTube and averages round 350 million perspectives a month. They additionally proportion their podcast on Spotify, Apple Podcasts, Substack and Patreon.

Video podcasts proceed to be a dominating power within the media panorama and feature been a common point out at this 12 months’s Upfronts.

Spotify has endured to enlarge within the house, paying out greater than $100 million to podcast publishers and podcasters international within the first quarter of 2025 and providing video make stronger.

However, YouTube’s payouts to creators and quantity of customers make the platform crucial for podcasters in search of an target audience.

YouTube’s Weekly Top Podcast Shows Chart is most effective monitoring podcasts within the U.S. and can be up to date each Wednesday, rating the presentations by means of watchtime.