You Can Now DoorDash a Wedding Dress. Yes, You Read That Right

David’s Bridal has a brand new provider for brides who would possibly desire a marriage ceremony get dressed — speedy.

The 75-year-old bridal boutique just lately introduced it was once teaming up with DoorDash to offer brides-to-be the method to get a marriage get dressed dropped at their door in below an hour from its 180 places national.

Since the release with DoorDash, David’s Bridal has revamped 2,000 deliveries with supply below an hour, with nearly all of orders coming from Las Vegas.

This marks the primary time DoorDash, which is the most important meals supply platform within the U.S., has branched out into the marriage and special day class, a prior press free up mentioned.

Customers “will have quick and easy access to everything they need with a few taps of a button, to make every occasion special, take the stress out of the wedding and event planning process or solve last-minute snafus,” the discharge added.

Kelly Cook, CEO of David’s Bridal, stated, “We are thrilled to partner with DoorDash. When we tested the partnership in the market, customer feedback was fantastic! Our ‘Anywhere Commerce’ strategy means just that – anywhere she wants it. ‘I can’t believe it, how fun?!’ was our favorite customer quote,” in keeping with the former free up.

“We’re already seeing dresses, accessories and intimates as the top David’s product categories being shopped through DoorDash,” Cook stated in December.

“Whether you prefer the convenience of doorstep delivery to help save time during the planning process, need a perfect dress for a last-minute holiday party invite, a save-the-day solution to a suddenly stained bridesmaid dress on the big day or a fabulous pair of ‘party-all-night’ shoes – David’s takes the stress away so you can focus on celebrating and feeling beautiful and confident for any special occasion,” she added.

Cook informed CBS MoneyWatch this month that roughly 17 p.c of David’s brides are searching for clothes for weddings which are not up to 3 weeks away. 

“So we have to serve the last-minute brides,” Cook stated, in keeping with the opening.

It’s been a thrilling few months for David’s Bridal, as the corporate simply opened a “new boutique bridal experience” retailer referred to as Diamonds & Pearls in Delray Beach, Florida.

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According to a press free up:  “With bespoke styling appointments with David’s expert Personal Stylists, exclusive in-store product offerings, and thoughtfully designed interiors, this location further reflects David’s commitment to showcasing exceptional artistry and craftsmanship, extending from its carefully curated collection of bridal attire to every detail in the thoughtfully designed interior space, unlike anything David’s has done before.”

The release comes simply over two years after David’s Bridal introduced it was once submitting for Chapter 11 chapter coverage in April 2023. It was once got via CION Investment Corporation in July of that yr, Forbes up to now reported.