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A brand new WhatsApp marketing campaign, ‘Not Even WhatsApp,’ is the largest advertising and marketing funding the Meta corporate has made thus far. It will achieve its 3 billion per month customers around the globe with the message that nobody, no longer even WhatsApp, can see or pay attention your individual messages.
The TV spot takes audience inside of WhatsApp’s perspective, the place all textual content, pictures and movies are encrypted.
Vivian Odior, head of WhatsApp advertising and marketing, stated: “WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp, can see or hear your personal messages in the most emotional and relatable way – all centered in the everyday moments we are all so familiar with.”
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WhatsApp not too long ago rolled out a brand new environment throughout the app, ‘Advanced Chat Privacy,’ which prevents others from exporting dialog histories. It got here as a part of a much broader integration of cloud-based AI functions into the app, together with the Meta AI assistant, which confronted some complaint for the prospective to undermine the platform’s privateness controls.
The marketing campaign, evolved by way of West BBDO, will come with a sequence of activations over the approaching months in the United States, UK, Brazil, Mexico and India. It will run throughout TV, on-line video, virtual, virtual out-of-home and audio.
Matt Miller, CEO and leader ingenious officer at West BBDO, added: “We wanted to capture the beauty in the everyday chaos of messaging – the weird voice notes, the emotional late-night texts, the stuff you only share because you know it’s private. That’s the power of WhatsApp and that’s what this campaign is all about: trust, intimacy and total freedom to be yourself.”
