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PLANO, Texas — The top-selling SUV within the United States will completely be presented as a hybrid type as a part of a redesign of the RAV4 lineup, Toyota Motor introduced Tuesday night time.
The international’s biggest automaker mentioned the 2026 Toyota RAV4 solely can be presented as a hybrid or plug-in hybrid, getting rid of a standard fuel engine within the car for the primary time. It will nonetheless have a 2.5-liter four-cylinder engine, however with hybrid applied sciences comparable to batteries and electrical motors.
Despite a slower-than-expected adoption of all-electric cars, automakers have seemed to hybrid fashions — which mix electrical car applied sciences with conventional inner combustion engines — to extend efficiency and lend a hand them meet gasoline economic system rules.
Toyota, which began providing hybrids with the Toyota Prius in past due 1990s, has been a world chief and suggest for hybrid adoption, regardless of an business push in recent times for automakers to completely be offering all-electric cars.
Toyota’s electrified car gross sales within the U.S. — together with hybrids, plug-in hybrids and all-electric cars — accounted for 43.1% of the corporate’s 2.3 million devices offered locally in 2024.
RAV4 gross sales greater 9.3% remaining yr to almost 475,200 devices offered, together with a 29.3% build up in RAV4 hybrids and 19.3% achieve in plug-in hybrid electrical cars. Roughly part of RAV4 gross sales remaining yr had been hybrids.
Sales of all-electric cars and hybrid fashions reached a document 20% of recent automobile and truck gross sales within the U.S. remaining yr, to 3.2 million electrified cars, consistent with auto information company Motor Intelligence. That encompasses 1.9 million hybrid cars, together with plug-in fashions, and 1.3 million all-electric fashions.
Hybrid-only
David Christ, head of the Toyota logo in North America, mentioned the corporate determined to completely be offering the RAV4 as a hybrid on account of its already established reputation and rising buyer call for.
“The hybrid is faster turning; it has more sales orders on it, and the consumers and dealers are asking for it,” he advised CNBC Tuesday throughout an match on the automaker’s North American headquarters. “It was pretty clear that the consumer is voting for the hybrid.”
Christ mentioned the automaker expects to proceed rising its hybrid choices, together with further plug-in hybrid electrical car choices.
Seven of Toyota’s present cars are completely hybrid fashions, together with the Camry and Prius automobiles, Sienna minivan and Sequoia SUV. RAV4 would be the 8th.
2026 Toyota RAV4 circle of relatives of cars
Toyota
RAV4 hybrids accounted for 44% of gross sales remaining yr, Toyota reported, whilst plug-in fashions — which give all-electric levels with a standard engine that must be plugged in — had been 6.5%.
The redesigned RAV4 is about to head on sale at U.S. Toyota dealerships in later this yr. The all-hybrid RAV4 lineup is a part of a next-generation redesign of the car that incorporated inside and external design adjustments, in addition to upgrades to the car’s efficiency and applied sciences.
The corporate declined to divulge pricing till nearer to the car’s release. The present RAV4 begins at $30,645. The hybrid variant begins at about $33,700. Pricing contains obligatory supply charges.
The RAV4 has regularly greater gross sales since its U.S. creation for the 1996 type yr. Last yr’s gross sales of the car greater 9.3% year-over-year to a brand new document — making it the best-selling non-pickup nameplate within the U.S. remaining yr.
Tariffs
The RAV4 faces new demanding situations this yr with President Donald Trump‘s ongoing price lists of 25% on cars imported into the U.S., in addition to many automobile portions.
Toyota produces the RAV4 at a plant in Kentucky, however a majority of its U.S. gross sales come from cars constructed at a plant in Ontario, Canada. It these days completely imports plug-in hybrid fashions for U.S. customers from Japan.
Roughly part of Toyota’s U.S. gross sales are imported from outdoor of the U.S., together with 84.3% of RAV4 fashions, in addition to its fashionable Tacoma midsize pickup truck from Mexico.
Mark Templin, leader working officer of Toyota Motor North America, mentioned the corporate plans to provide extra RAV4 fashions at its Kentucky plant, however declined to supply explicit plans for doable adjustments in manufacturing to mitigate price lists.
“It’ll work its way out. I think we’ll build more RAV4s in Kentucky, which will help. But that’s such a big volume car. … It was the No. 1 selling vehicle in the entire market, even beating out the F-150,” he advised CNBC. “Now we’re bringing out one that’s even better than that car. So, I think that we’re going to need multiple plants to build that.”
Cox Automotive reviews the RAV4 completed 0.33 in gross sales remaining yr in the back of the Ford F-Series and Chevrolet Silverado truck fashions, which come with a number of variants. However, different third-party information corporations have mentioned the RAV4 crowned gross sales of the Detroit pickups remaining yr when breaking out the fashions, such because the Ford F-150 from the bigger workforce.
Toyota’s days’ provide — an adjusted quantity in accordance with the velocity of gross sales — has been a few of the lowest within the automobile business, particularly for the RAV4.
Cox Automotive reviews Toyota’s contemporary days’ provide is at 29 days and the RAV4 is likely one of the fastest-selling cars within the automobile business. The business reasonable is 66 days, consistent with Cox.
Templin mentioned the automaker has been accomplishing state of affairs making plans for various tariff and manufacturing results, however the scenario stays fluid amid Trump’s industry negotiations with different international locations.
“The worst thing for an industry is uncertainty,” Templin mentioned. “Consistency is the best thing we could all ask for.”
