The reality about Stacey Soloman’s ill-judged Insta rant for lacking out on a Bafta – and why some BBC bosses are privately fuming about it: KATIE HIND

Dressed down in a blue Nike sweatshirt in her again lawn within the a lot publicised Pickle Cottage the place she lives along with her combined circle of relatives, Stacey Solomon obviously had no thought what harm she was once about to inflict upon her extremely profitable occupation.

The night time ahead of had began so neatly. She’d extremely joyful crimson carpet onlookers on the glitzy Bafta TV awards through dressed in an upcycled model of her marriage ceremony get dressed from her marriage to actor husband Joe Swash, and her BBC domestic makeover display Sort Your Life Out appeared to be a favorite within the Factual Entertainment class.

However, within the match, she was once overwhelmed through Rylan Clark and Rob Rinder’s programme Grand Tour.

Undoubtedly, there’s few who wouldn’t really feel the edge of this sadness. Most stars, although, would save their moans for his or her nearest and dearest.

Instead, Stacey – who is extremely prized through the BBC and observed through bosses as key to bettering their enchantment to a more youthful target audience – opted to move on an excessively public rant.

In an ill-judged video, which I’m advised left her personal PR workforce blindsided, she fumed to her six million Instagram fans: ‘We didn’t win a Bafta. And I do know I’m intended to take it gracefully like a champ however, I’ll be fair, I’m devastated. I’m now not dealing with it rather well, I’m now not taking it very gracefully – I’m devastated! I’m devastated for our complete workforce, like I’m so gutted for our workforce.

With husband Joe Swash and kids within the lawn of the a lot publicised Pickle Cottage, the place Stacey made the ill-judged video

‘Everyone got dressed up and was really hopeful, I think because they work so hard. It’s now not a very easy display to make, Sort Your Life Out, and the workforce paintings so onerous to

make it occur and so they so deserve the Bafta.

‘I’m now not pronouncing that everybody else didn’t deserve their Baftas, they completely did.

‘People think making TV is really easy and it’s now not, so everybody merits popularity. But I’m gonna say it – I’m gutted!’

Going on to show the onerous paintings that is going into making their display, she went on: ‘We’ll close up a space and inside of seven days that home is packed up, into trucks, over to a warehouse, laid out at the ground, we undergo it meticulously, we ensure that it doesn’t simply get chucked away.

‘We donate, we recycle, we resell things. We put it all back and try and put it in systems to help families move forward…’

I will expose, on the other hand, that BBC executives have been left shocked through Stacey’s outburst. The Corporation is closely invested within the 35-year-old presenter, having additionally given her an at-home truth display on BBC1.

One advised me: ‘Stacey is television gold. She has made herself so appealing to young adults. It’s a BBC precedence to draw the 18-to-30 age team and Stacey was once the precise particular person to try this, therefore why she was once given her fly-on-the-wall display. She’s observed as customary, relatable and a excellent snicker.

Joe and Stacey with their 3 youngest youngsters, two-year-old Belle; Rose, 3, and Rex, 5

‘So when she put her video up on Monday morning there was some horror here. It felt entitled and was all very out of character.

‘Admittedly, she did say she came out to share her frustration in support of her behind-the-scenes team who she wanted to pay tribute to. But there are other behind-the-camera teams on other shows who all work hard, too.

‘You can’t wonder whether the gloss would possibly begin to come off for Stacey. It can be a crisis for the BBC, they’re placing such a lot on her.’

This isn’t the one black mark in opposition to Stacey’s title for BBC bosses. Another factor has cropped up following her display, Stacey & Joe, which stars the couple and their circle of relatives as they navigate existence at Pickle Cottage.

The circle of relatives moved into this £1.2 million Essex assets in 2021, which they proceeded to renovate. However, some within the Corporation are mentioned to be move at how she and Joe have plugged their very own profitable manufacturers during. Publicly, the BBC has sponsored Stacey, however privately some are fuming at how ‘ghastly’ it appears.

Across 4 episodes, the couple, who met on I’m A Celebrity in 2010, overtly showcased their personal trade tasks, flouting the Corporation’s editorial requirements.

Viewers noticed her adorning for a Halloween-themed match to advertise the At Home With Stacey Solomon homewear vary. She additionally plugs Rehab, a haircare logo she invested in. ‘I had no idea what I was doing when I invested in Rehab,’ she declared onscreen. ‘I just knew I wanted to be a part of that company because I loved the girls and I loved the products.’

Joe’s espresso corporate, his participation on a Spotify podcast, in addition to Stacey’s upcoming fragrance line and their very own social media accounts have additionally been discussed onscreen.

‘It’s now not what the BBC does,’ mentioned one supply. ‘But Stacey is the golden girl so she’s allowed to do what she needs in some quarters.’

Regardless, a occupation pinnacle of varieties is drawing near as she’s now being touted as a possible contestant for Strictly, which might make her the primary superstar to succeed in the hat-trick of showing at the X Factor, I’m A Celeb and the BBC dance display.

Indeed, Stacey’s occupation started at the X Factor in 2009 when she was once in an instant hailed as a possible winner ahead of judges Simon Cowell, Sharon Osbourne and Louis Walsh had even heard her sing.

Stacey, now 35, sooner or later got here 3rd within the display. She then went directly to win I’m A Celeb in 2010, a luck which she was hoping would possibly result in a pop occupation. Instead, extra truth TV beckoned, and he or she gave the impression on ITV’s The Jump in 2016. She could also be an ordinary on Loose Women.

Stacey’s occupation started at the X Factor in 2009 when she was once in an instant hailed as a possible winner ahead of judges Simon Cowell, Sharon Osbourne and Louis Walsh had even heard her sing

Cannily, she’s since carved out a occupation as a ‘mum-fluencer’, because of her brood of kids, who come with Zachary, 17, Leighton, 12, Rex, 5, Rose, 3, and two-year-old Belle.

The couple’s public symbol is, remember the fact that, extremely managed, as with many truth TV stars.

Last yr, on the other hand, the pair have been noticed having a heated row on the street. It was once a unprecedented glimpse of a crack in an another way impeccable marital symbol.

Indeed, I will testify that Stacey’s healthy on-screen personality isn’t all the tale. I spent the day along with her for an interview and photoshoot in 2011 when she was once pregnant with Leighton. She admitted that she wanted a cigarette, ahead of then placing the worry of God into me about ever revealing she was once nonetheless smoking whilst pregnant.

Some weeks later she was once stuck smoking and the images gave the impression at the entrance of a newspaper. She was once mentioned to be ‘absolutely raging’, even though her publicist temporarily smoothed over the furore.

Now, as lovers criticise her for being ‘too big for her boots’ and ‘whingeing’ – BBC bosses can best hope this hurricane dies down as temporarily as the entire others.