Repetition has a extraordinary courting with the thoughts. Take the enjoy of déjà vu, once we wrongly imagine we’ve got skilled a singular scenario up to now – leaving us with an spooky sense of pastness.
But we’ve got found out that déjà vu is if truth be told a window into the workings of our reminiscence device.
Our analysis discovered that the phenomenon arises when the a part of the mind which detects familiarity de-synchronises with truth. Déjà vu is the sign which indicators you to this weirdness: this can be a form of “fact checking” for the reminiscence device.
But repetition can do one thing much more uncanny and odd.
The reverse of déjà vu is “jamais vu”, when one thing you understand to be acquainted feels unreal or novel by hook or by crook. In our contemporary analysis, which has received an Ig Nobel award for literature, we investigated the mechanism at the back of the phenomenon.
Jamais vu might contain taking a look at a well-recognized face and discovering it all at once odd or unknown. Musicians have it momentarily – dropping their approach in an excessively acquainted passage of track. You will have had it going to a well-recognized position and changing into disorientated or seeing it with “new eyes”.
It’s an enjoy which is even rarer than déjà vu and maybe even extra odd and unsettling. When you ask other folks to explain it in questionnaires about stories in day-to-day lifestyles they offer accounts like: “While writing in my exams, I write a word correctly like ‘appetite’ but I keep looking at the word over and over again because I have second thoughts that it might be wrong.”
In day-to-day lifestyles, it may be provoked through repetition or staring, but it surely need not be. One folks, Akira, has had it using at the toll road, necessitating that he pull over onto the onerous shoulder to permit his unfamiliarity with the pedals and the steerage wheel to “reset”. Thankfully, within the wild, it is uncommon.
Simple arrange
We have no idea a lot about jamais vu. But we guessed it could be beautiful simple to urge within the laboratory. If you simply ask anyone to copy one thing over and over again, they continuously to find it turns into meaningless and complicated.
This used to be the fundamental design of our experiments on jamais vu. In a primary experiment, 94 undergraduates spent their time again and again writing the similar phrase. They did it with twelve other phrases which ranged from the common, reminiscent of “door”, to much less commonplace, reminiscent of “sward”.
We requested members to replicate out the phrase as temporarily as imaginable, however advised them they had been allowed to prevent, and gave them a couple of explanation why they could forestall together with feeling extraordinary, being bored or their hand hurting.
Stopping as a result of issues started to really feel extraordinary used to be the commonest possibility selected, with about 70% preventing once or more for feeling one thing we outlined as jamais vu. This in most cases occured after about one minute (33 repetitions) – and normally for acquainted phrases.
In a 2d experiment we used most effective the phrase “the”, figuring that it used to be the commonest. This time, 55% of other folks stopped writing for causes in line with our definition of jamais vu (however after 27 repetitions).
People described their stories as starting from “They lose their meaning the more you look at them” to “seemed to lose control of hand” and our favorite “it doesn’t seem right, almost looks like it’s not really a word but someone’s tricked me into thinking it is.”

It took us round 15 years to write down up and submit this clinical paintings. In 2003, we had been performing on a stoop that individuals would really feel bizarre whilst again and again writing a phrase. One folks, Chris, had spotted that the traces he were requested to again and again write as a punishment at secondary college made him really feel extraordinary – as though it were not actual.
It took 15 years as a result of we were not as suave as we idea we had been. It wasn’t the newness that we idea it used to be. In 1907, one in every of psychology’s unsung founding figures, Margaret Floy Washburn, printed an experiment with one in every of her scholars which confirmed the “loss of associative power” in phrases that had been stared at for 3 mins.
The phrases changed into extraordinary, misplaced their that means and changed into fragmented through the years.
We had reinvented the wheel. Such introspective strategies and investigations had merely fallen out of favour in psychology.
Deeper insights
Our distinctive contribution is the concept transformations and losses of that means in repetition are accompanied through a selected feeling – jamais vu.
Jamais vu is a sign to you that one thing has change into too computerized, too fluent, too repetitive. It is helping us “snap out” of our present processing, and the sensation of unreality is actually a truth test.
It is sensible that this has to occur. Our cognitive techniques will have to keep versatile, permitting us to direct our consideration to anyplace is wanted slightly than getting misplaced in repetitive duties for too lengthy.
We are most effective starting to perceive jamais vu. The primary clinical account is of “satiation” – the overloading of a illustration till it turns into nonsensical.
Related concepts come with the “verbal transformation effect” wherein repeating a phrase over and over again turns on so-called neighbours in order that you get started off being attentive to the looped phrase “tress” over and over again, however then listeners document listening to “dress,” “stress,” or “florist”.
It additionally turns out comparable to analyze into obsessive compulsive dysfunction (OCD), which appeared on the impact of compulsively watching items, reminiscent of lit fuel rings. Like again and again writing, the results are extraordinary and imply that truth starts to slide, however this would possibly assist us perceive and deal with OCD.
If again and again checking the door is locked makes the duty meaningless, it’s going to imply that it’s tricky to grasp if the door is locked, and so a vicious cycle begins.
Ultimately, we’re flattered to were awarded the Ig Nobel prize for literature. The winners of those prizes give a contribution clinical works which “make you laugh and then make you think”.
Hopefully our paintings on jamais vu will encourage extra analysis or even better insights within the close to long run.
Akira O’Connor, Senior Lecturer in Psychology, University of St Andrews and Christopher Moulin, Professor of cognitive neuropsychology, Université Grenoble Alpes (UGA)
This article is republished from The Conversation below a Creative Commons license. Read the authentic article.
An previous model of this newsletter used to be printed in September 2023.