The Guardian relaunches app and updates homepage design

The Guardian has relaunched its cellular app to supply extra customized, visible content material and spice up the prominence of podcasts as a part of a “mobile first” technique.

The creation of a devoted tab for podcasts will assist other folks uncover and pay attention to new episodes by the use of an in-app participant, whilst customers too can pay attention to all articles with a text-to-speech function.

The overhaul is an acknowledgment of the way central the cell phone has grow to be for lots of information organisations. Three-quarters of the Guardian’s virtual target audience who seek advice from day by day accomplish that thru a cellular instrument. The app has greater than 1 million day by day lively customers.

Media teams are making an attempt to shore up direct relationships with readers amid the expanding use of AI chatbots that threaten to provide data to customers with out offering them the unique journalism from the place it’s sourced.

The Times additionally lately relaunched its cellular app and in an indication of the expanding convergence introduced by way of the virtual age, the industrial broadcaster LBC has introduced an app that it describes as a “one-stop destination for breaking news, expert analysis and trusted opinion”.

The new Guardian app objectives to blow their own horns a much wider vary of its journalism with a hub for its hottest puzzles – every other driving force of target audience engagement – and a “less overwhelming” homepage.

The redesign displays a development in opposition to other varieties of journalism, with extra curated picks of images, video and different varieties of visible journalism.

The cell phone has grow to be a transparent center of attention in which media firms ship journalism, with customers of apps being extra unswerving and engaged. At the Guardian, app customers have 15 instances the common choice of webpage perspectives.

A brand new homepage design has been introduced throughout all 5 editions of the Guardian: UK, US, Australia, Europe and global.

Katharine Viner, the editor-in-chief of Guardian News & Media, mentioned: “The new Guardian app and homepage mark a major step forward in how we deliver our journalism to the millions of people who read, listen to and watch the Guardian every day.

“Our digital relaunch is more visual and contemporary and will allow us to keep innovating and developing new ways to project Guardian journalism around the world.”

Alex Breuer, the manager ingenious director at Guardian Media Group, mentioned: “In the redesign of the Guardian app and homepage our priority has been to showcase the speed, depth and breadth of our journalism with the brand flair we are renowned for.

“We’ve made the layout a more dynamic design and experience. This helps our audience stay informed with independent and distinctive news and features.”

The app is to be had for obtain on iOS and Android.