The Drum Awards for Marketing APAC 2025 winners printed

Taking house the Grand Prix this yr is ‘The Resten Bag’ through The Secret Little Agency for Ikea Singapore.

Its ‘Complete Sleep’ marketing campaign offered the Resten bag, a conveyable, pillow-like reimagining of its iconic Frakta bag, to lend a hand sleep-deprived Singaporeans reclaim leisure at the cross and support Ikea’s dedication to championing leisure in a productivity-driven tradition. It additionally received gold within the Design/Brand class.

Meanwhile, jury chief Mark Phibbs of Cisco bestowed the coveted President’s Award to Bursty for its ‘How one man, on one track, told one story through social media, inspiring millions worldwide.’

The marketing campaign adopted Nedd Brockmann’s record-breaking 304-hour steady TikTok livestream as he tried to run 1,000 miles on a monitor to boost tens of millions for homeless Australians, remodeling his uncooked, real-time staying power problem right into a viral, 24/7 content material phenomenon that impressed national motion and toughen for the purpose. It additionally received within the Social Media class.

The Drum Awards for Marketing APAC is the primary in a three-legged international excursion celebrating the sector’s very best advertising over the approaching weeks. The Drum Awards for Marketing EMEA takes position on June 4, with The Drum Awards for Marketing Americas on June 12. All occasions might be streamed are living and on-demand on thedrum.com.

You can in finding out all of the Gold winners from this yr’s APAC tournament under and try the Gold, Silver and Bronze winners in complete on The Drum Awards for Marketing APAC web page.

Grand Prix

The Resten Bag through The Secret Little Agency for Ikea Singapore

President’s Award

How one guy, on one monitor, informed one tale via social media, inspiring tens of millions international through Bursty

Advertising

140th Anniversary of The Hong Kong Jockey Club through VML Hong Kong for The Hong Kong Jockey Club

AI

Bebeclub AI Poop Tracker through Eyden Indonesia (Part of Volare) for Danone Specialized Nutrition Indonesia – Bebeclub

Automotive

Unleash the Power Within & Power Unleashed through Shell Helix for Shell Helix

B2B

HSBC 2025 ASEAN Growth Campaign through Grey Advertising Hong Kong for Hong Kong and Shanghai Banking Corporation Limited

Charity or Not for Profit

A advertising marketing campaign that informed Singaporeans through Singapore Kindness Movement

Consumer Tech

Haier TV x Australian Open – ‘Game, Set, Match’ – Redefining Sports Sponsorship Through Immersive Tennis Storytelling through Haier/Just rightIdeaMedia for Haier

Content

Forgiveness – A real tale that became nationwide unrest into collective therapeutic through The Shout Group/FCB Shout for RHB Banking Group

CPG/FMCG

Vaseline x Emily: Kikay within the Philippines through Monks for Unilever

Creative

Honor the Challenger: How other people with ALS are shaping shopper AI tech through BBC StoryWorks APAC for Honor

Data/Insight

Bebeclub AI Poop Tracker through Eyden Indonesia (Part of Volare) for Danone Specialized Nutrition Indonesia – Bebeclub

and

This Is Our Ramadan through Hudhud for Google

Design/Brand

The Resten Bag through The Secret Little Agency for Ikea Singapore

Digital Commerce

Vaseline x Emily: Kikay within the Philippines through Monks for Unilever

Digital Experience

Estée Lauder’s ‘Only Love’ Mini-Series through Essence for Estée Lauder

Disruption

How Simple Outsmarted Sneaky: Redefining Singapore’s Food Delivery Category through VCCP Singapore for Deliveroo Singapore

Energy and Industry

Quest for More through GrowthOps Asia for Shell

Experience

Lancôme unlocks the senses through taking Thai Gen Zs on a contemporary and fierceless trip to Idôle House with Grab through GrabCommercials x Lancôme for Lancôme Thailand

and

History In The Baking: How The World’s First Frozen Bakery Hit 2M Views In 48 Hours through WiredCo. for Peters Ice Creams – Maxibon

Fashion and Beauty

Estée Lauder’s ‘Only Love’ Mini-Series through Essence for Estée Lauder

Finance

DBS 5 Million Hawker Meals + POSB Support our Heartlands: A complete-of-bank advertising marketing campaign to toughen and empower communities through DBS Bank

Food and Beverage

Toblerone – A Never Square Partnership through Wavemaker for Mondelez

Gaming

Bringing Gaming Glory to Life through Moonton Games for Fairrie

Government or Public Sector

End Food Waste through Hopeful Monsters for End Food Waste Australia

Influencer Marketing

Google Play – Hidden Dangers: Indonesia’s most sensible motion hero falls to show players to give protection to their play through DDB Singapore for Google Play – SEA

Media

Lancôme leverages Grab records to release an efficient data-driven media technique through GrabCommercials x Lancôme for Lancôme Thailand

OOH

Oatly’s ‘Support Your Local Oat Dealer’ through Billups for Oatly

Partnership or Collaboration

From Marina Bay to the Moon: How Singapore Danced with Coldplay through Singapore Tourism Board

PR

The Great Unwaste through Hopeful Monsters for End Food Waste Australia

Rebrand or Relaunch

Free Entertainment with No Strings Attached: Amazon MX Player through Amazon MX Player for Amazon MX Player

Retail

La Mer’s Wonder Express through Essence for La Mer

Search

CMC Singapore: Master Your Market through Burson x CMC Singapore for CMC Markets Group

Social Media

How one guy, on one monitor, informed one tale via social media, inspiring tens of millions international through Bursty

Social Purpose

Forgiveness – A real tale that became nationwide unrest into collective therapeutic through The Shout Group/FCB Shout for RHB Banking Group

Sustainability and Responsibility

The Great Unwaste through Hopeful Monsters for End Food Waste Australia

Technology Innovation

Project Relate – Empowering Communication for People with Non-Standard Speech through Google Singapore

Travel and Tourism

Hong Kong International Airport ‘Transit of Life’ through D Community Limited for Airport Authority Hong Kong