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Whether you are after the easiest flick of winged liner, a shiny lip injected with juicy quantity, or flawless pores and skin that appears miraculously un-made-up, our 20 make-up winners give you the final antidotes.
Best Primer
Refy
Glow and Sculpt Face Serum Primer With Niacinamide
This glow-inducing primer no longer simplest soothes and sculpts the face, however it additionally delivers long-lasting hydration and redness aid. The system performs properly with all pores and skin sorts, and it has the additional advantage of preserving your make-up locked in and flawless for so long as it is in your face.
Best Foundation
Armani Beauty
Luminous Silk Natural Glow Foundation
This basis really merits its longtime standing as a makeup-artist, facialist, and editor cult vintage. It’s some of the few noncomedogenic basis formulation available on the market (bye, clogged pores!), and it moves the easiest steadiness of protection and natural-looking luminosity as soon as it is carried out. With this gold-standard bottle on your arsenal, you’ll be able to by no means glance too matte, too oily, or too cakey once more.
Why professionals adore it: “Probably my longest, most reliable relationship that I have with a product. I use this in my professional kit on my celebrity clients and have for years. Works on all skin types. Your skin but better. [It] can build, but looks natural and breathable. Photographs incredibly. Shade range is amazing. Truthfully perfect for a range of events, from the red carpet to a beach wedding. You can’t go wrong!” — Kelli Anne Sewell, Celebrity Makeup Artist
“Delivers a flawless, silky look without drying the skin. Ideal for normal and oily skin. Skin looks very smooth and beautiful when applied. Deserves an award because it’s the only foundation I’ve ever used where it made my skin look buttery [and] silky smooth.” — Vanessa Marc, Celebrity Aesthetician and Founder of Vanessa Marc Spa
Best Concealer
Victoria Beckham by way of Augustinus Bader
The Concealer Pen
This epic collab between Victoria Beckham Beauty and Augustinus Bader used to be a spotlight release of 2025. Not simplest does it supply versatile, undetectable protection that by some means—moderately magically—does no longer crease, however it is also spiked with Bader’s signature TFC8 era to gradual the indicators of pure pores and skin getting older. The to hand pen design makes software a snap and is the cherry on most sensible of a really outstanding complexion product.
Best Cream Blush
Rhode’s dreamy Pocket Blush is a unanimous favourite a few of the whole Who What Wear editorial workforce. Unlike many cream blushes we examined, it delivers gorgeous, easy-to-blend pigment that remains put all day lengthy with none fading or migration. The colour vary is surprising, and every hue controlled to appear ultra-flattering on each and every pores and skin tone we examined.
Why professionals adore it: “This product is one of the most user-friendly formulas. The perfect blend of pigment, opacity, and a subtle dewy finish. I love that you can apply with fingers or layer on top of even powders with a brush. The shades are beautiful, and I find myself using them every day as well as wanting to pack them when I travel because of the adorable, compact packaging.” — Sewell
Best Liquid Blush
Glow Recipe
Watermelon Glow Niacinamide Dewy Flush
Sorry to each and every different liquid blush now we have ever beloved. Glow Recipe’s new makeup-skincare hybrid is solely *so* significantly better. It’s boosted with strategically juicy elements equivalent to niacinamide, watermelon extract, centella asiatica, and jojoba oil–lined pigments, so you are getting a pure hit of hydration and brightening energy along the dewy, angel-flushed cheeks of your desires.
Best Contour
Tom Ford
Shade and Illuminate Cream Contour Duo
Over the years, many iconic good looks merchandise were dethroned by way of more moderen, more energizing, simply undeniable higher launches. Not this one. A makeup-artist and famous person favourite, Tom Ford’s creamy contour-and-highlight palette is the trade’s best-kept secret for supermodel-esque chisel and glow.
Why professionals adore it: “Such a luxe essential. I use this every day on myself, and I keep all of the shades stocked in my kit for clients. The highlight melts into the skin, and it really delivers that lit-from-within glow without the heavy shimmer. And the bronzer makes for the perfect sun-kissed contour. It’s effortless, creamy, and always blends like a dream.” — Renée Loiz, Celebrity Makeup Artist
Best Lip Oil
Dior
Dior Addict Lip Glow Oil
The identify does not lie. For cushy and glossy lips, you simply cannot beat Dior’s best-selling Dior Addict Lip Glow Oil. The nongreasy end is a big plus, and without reference to the colour you select (we dare you to snag only one!), you’ll be able to get that covetable “your lips but better” finale with a refined wash of sheer coloration.
Why professionals adore it: “I always have this in my bag—it’s just that good. The tint, the shine, the hydration… It nails all three. This oil make my lips look super fresh without feeling sticky. It’s easy, pretty, and I keep reaching for it.” — Brittney Boyce, Celebrity Nail Artist
Best Setting Spray
One/Size by way of Patrick Starrr
On ’til Dawn Mattifying Waterproof Setting Spray
There’s no longer a lot this internet-viral, multitasking surroundings spray cannot do. In addition to tightening up the glance of pores and giving make-up a blurred airbrush end, it additionally guarantees a cast 16 hours of water-resistant, transfer-proof, and oil-absorbing put on. Summer is without equal time to position all of its advantages to the take a look at.
Why professionals adore it: “This setting mist is my all-time favorite because it goes on, does what it’s supposed to do, keeps everything in place, and doesn’t feel like you have hair spray on your skin. So many setting mists leave behind a texture that makes your face feel crispy. With this one, you’ll never know it’s there. I also love that it’s noncomedogenic and won’t cause clogs or breakouts.” — Candace Marino, Celebrity Aesthetician
“Unmatched longevity. Long-lasting. Keeps makeup locked in through heat, humidity, and sweat. Perfect for all occasions or on the go. A game changer. Award deserving.” — Marc
Best Setting Powder
Guerlain
Meteorites Setting & Finishing Pearls of Powder
Think of this fashion designer surroundings powder as probably the most sumptuous of good looks investments. Yes, it’s going to glance stunning atop your vainness, however the utterly distinctive structure of this powder makes it a real standout. The one-of-a-kind hand-crafted pearls of completing powder characteristic quite a lot of sunglasses to strategically color-correct and brighten the surface, crafting probably the most airy glow whilst preserving oil and shine at bay.
Best Eyeliner
Valentino
Colorgraph Waterproof Gel Eyeliner Pencil
Eyeliner simply does not get chicer than this dual-ended, water-resistant gel quantity from Valentino. It boasts some of the richest coloration payoffs now we have ever skilled from an eyeliner pencil, and the 24 hours of fade- and smudge-proof put on is 100% unrivaled.
Best Eye Shadow Palette
Makeup by way of Mario
Master Mattes Eyeshadow Palette: The Original
This professional palette from famend make-up artist Mario Dedivanovic allowed us to bid an respectable farewell to the mountains of unused eye shadow singles and palettes gathering mud on the backside of our make-up drawers. This 12-pan palette options each and every impartial, matte-finish very important you’ll be able to ever want without reference to how minimum or maximal your good looks aesthetic is.
Why professionals adore it: “If this isn’t the neutral palette, I don’t know what is. A straight-up staple in my kit. I use it on every skin tone—from deep to fair—and it always works. It’s more than just shadow too. I’ve used it to fill in brows, smoke out liner, [and] even as bronzer in a pinch. The shades are buttery, never patchy, and you can build a soft daytime look or go full glam.” — Loiz
“A makeup-artist staple. Mario speaks on how the pigments he chooses reflect natural tones and hues in nature. You can tell. Each shade is a beautiful balance of color, and I find this palette works on clients of all skin tones. He nailed the shades, and the formula is sheer but buildable and blends like a dream. A true classic for everyone, no matter their skill level!” — Sewell
“I probably own 20 eye shadow palettes. … This is the only one that I actually use.” — Marino
Best Mascara
Thrive Causemetics
Liquid Lash Extensions Mascara
Plenty of mascaras make the “extensions in a bottle” declare, however Thrive’s cherished Liquid Lash Extensions Mascara is the one one now we have examined over time that talks the debate and walks the stroll. It’s been round for over 10 years, however we now have but to wiggle a extra spectacular tubing mascara via our lashes.
Why professionals adore it: “I use this mascara in brown, and it doesn’t budge, run, or stick to my eyelids. I love the way it effortlessly rolls off my lashes when I wash my face at night (no black eyes!), and I truly recommend it to everyone.” — Bridget Brager, Celebrity Hairstylist
Best Brow Product
Maybelline
Eyestudio Superfluff Volumizing Brow Mousse Gel
The brows are key to a fantastically framed face, and our trying out body of workers could not were extra inspired with this elite (and reasonably priced!) system from Maybelline. It is available in six pure sunglasses that do not need any humorous undertones, and the good volumizing system gave us crimson carpet–caliber fluff.
Why professionals adore it: “Precise application with micro-brush, making it easy to fill in sparse areas and shape brows. This design is beneficial for those seeking a natural, feathery brow effect without the risk of overapplication. Maybelline’s Superfluff Brow Mousse exemplifies excellence, affordability, and quality, [making] it a deserving candidate for a beauty award.” — Marc
Best Tinted Lip Balm
Prada Beauty
Hydrating Lip Balm
Prada actually knew what it used to be doing when the emblem evolved this nourishing, pH-reactive lip balm. It’s change into a celeb go-to (it is certainly one of Sabrina Carpenter’s favourite good looks equipment), and the barrier-boosting, long-wearing system is among the superb at preserving our lips cushy, supple, and completely chap-free.
Best Gloss
Hourglass
Phantom Volumizing Lip Glossy Balm
Who What Wear good looks editors are so besotted with this do-it-all gloss from Hourglass that now we have became gathering every colour into our very personal excessive game. Just one swipe delivers a wonderful dose of pigment, shine, and quantity, tempting us to desert each and every different lip gloss inside our make-up collections.
Best Bronzer
Saie
Dew Bronze Soft-Focus Sculpting Liquid Bronzer
This featherlight liquid bronzer is the gateway to a pure, sun-kissed glow that—dare we are saying it—is even prettier (and not more harmful!) than one you need to rating open air. The easy mix of Saie’s dewy system is really next-level, and we like that the end is not too matte or too shimmery. Instead, it is a Goldilocks end result that gives the easiest quantity of radiance.
Why professionals adore it: “I love this bronzer for its lightweight, buildable formula. It creates a flawless, natural sun-kissed glow, and it never looks muddy or streaky. It blends in flawlessly, which makes it my go-to for an effortless healthy glow or even when I want to create a more defined, contoured look.” — Marino
Best Liquid Eye Shadow
R.E.M. Beauty
Starlet Liquid Eyeshadow
This glistening liquid eye shadow by way of R.E.M. Beauty if truth be told satisfied us to like liquid eye shadow. How, you ask? It lacks each and every commonplace gripe we now have with maximum formulation available on the market, equivalent to creasing, a dry and flaky texture, and awkward software. The vitamin-infused system is simple to layer, so you’ll be able to easily customise simply how eye-catchingly shimmery you need your ultimate glance to be.
Best Lip Liner
MAKE UP FOR EVER
Artist Color Pencil Longwear Lip Liner
We truthfully cannot identify a lip liner that is extra adored amongst make-up artists, celebrities, and good looks editors alike. Nearly each and every colour is a cult vintage in its personal proper (Wherever Walnut! Anywhere Caffeine! Endless Cacao!), and the buttery-smooth go with the flow, epic endurance, and boundless versatility make it a nonnegotiable makeup-bag staple in our ebook.
Why professionals adore it: “These are worth all of the hype and then some. I have every shade but really gravitate toward the lip tones—from peachy pinks to deep chocolates. They glide on super smooth (even on dry lips), and you can use them as a liner or to fill in the whole lip for a full color look. There are over 40 shades, so there’s something for quite literally everyone. My fave is Wherever Walnut, a perfect warm nude I always reach for.” — Loiz
“Another classic. I love a pencil that can multifunction as a lip enhancer, eyeliner, brow product, and even face contour. The lip shades are gorgeous and easy to use, and the eye shades are easy to blend and long-lasting. Another makeup-artist staple.” — Sewell
“I have these pencils in literally every purse that I own. The shades Wherever Walnut and Anywhere Caffeine are two staples!” — Marino
Best Lip Plumper
LAWLESS
Forget the Filler Lip Plumper Line Smoothing Gloss
Clean and luxe elements like Maxi-Lip (which is scientifically and clinically proven to visibly building up lip quantity by way of 40%), shea butter, and rosehip oil make this cherished gloss from Lawless such a lot extra than only a gloss. While we are obsessive about the high-shine end and yummy colour vary, we will be able to’t recover from how plump and line-free our lips take care of a snappy software.
Why professionals adore it: “This is one of those products you become instantly addicted to. I can’t say enough good things about how beautiful the texture is, and although this is a makeup product and helps plump and add tint to the lips, I have to note how nourishing this formula feels as well. I absolutely love it—Lawless hit a home run with this product!” — Marino
Best Lip Stain
Wonderskin
Wonder Blading Lip Stain Masque
You’ve most likely noticed this viral lip stain far and wide TikTok, and it actually does are living as much as the hype. For stay-all-day coloration that calls for 0 effort, touch-ups, or repairs, observe your colour of selection within the morning, and thank us later.
