Sorry Labubu, This French Hairbrush Is the Chicest Handbag Addition Amongst Fashion Girls

Sure, I’ve realized a large number of very useful clinical data during my a few years as a attractiveness editor, however a ability that can not be taught? My skill to identify a long term cult product earlier than someone else even is aware of its title. And when I used to be first offered to luxurious French hairbrush emblem La Bonne Brosse again in 2022, I knew it used to be just a topic of time earlier than the brushes become attractiveness’s maximum sought after merchandise. And now, just about 3 years later, their time has come.

While everyone seems to be busy purchasing for new charms so as to add onto their purses, I’ve noticed one thing way more fascinating happening. It’s in truth to do with what’s inside of the purses of style’s coolest. Yes, each sublime type particular person I observe on Instagram seems to be sporting a new attractiveness product of their Birkin/Margaux/ Kelly/Le 5 à 7 tote—a La Bonne Brosse hairbrush.

So what precisely makes La Bonne Brosse hairbrushes so enviable, I pay attention you ask? Well, it is form of the whole lot about them. Most clearly, it is their undeniably gorgeous external. The indisputable fact that each brush is to be had in an array of colors, blended with their rather unfashionable however concurrently trendy twisted design, way it might be a attractiveness crime to signify a La Bonne Brosse hairbrush is not a complete murals.

Forget about making an investment in pricey sizzling brushes and hair stylers. Investing in a perfect sumptuous hair product that you just use at least as soon as an afternoon is without equal display of self-care in 2025. Because no, at £142 a pop, a La Bonne Brosse hairbrush is not affordable, however it is so a lot more than simply the newest attractiveness standing image. This isn’t an all taste, no substance state of affairs.

You see, the true pleasure of a La Bonne Brosse hairbrush is within the enjoy of the usage of it. Each brush is crafted in some way that feels thought to be and adapted in your want and desires. As the artwork of luxurious hairbrush making (which used to be based in Royal roots) began to die out in France someday within the 20th Century as affordable plastics become extra readily to be had, hairbrushes went from changing into life-long treasures to affordable throw-aways nearly straight away. And the creation of inexpensive, plastic bristles has completely modified the ritual of hair brushing. What used to be as soon as a second of self-care, mirrored image and private hygiene (it distributes nourishing scalp oils in your strands, do not you understand?) quickly become one thing rushed and, by means of some, even loathed.