Google DeepMind Demis Hassabis and Google co-founder Sergey Brin sat for an interview at Google I/O.
Jennifer Elias
Google on Tuesday introduced that it is getting again into the sensible glasses recreation, and co-founder Sergey Brin stated that this time can be other.
“I’ve learned a lot,” Brin stated Tuesday at a hearth chat throughout the yearly Google I/O developer convention.
His look got here after Google introduced a partnership with Warby Parker, which noticed its inventory upward thrust greater than 15% after the 2 firms stated they plan to release a sequence of sensible glasses once subsequent 12 months. The glasses can be constructed on best of Google’s Android XR, an working device for headset computer systems, and they are going to come with Google’s Gemini AI assistant that customers can talk with to keep watch over the wearable gadgets.
Brin’s feedback got here in an impromptu look at a convention chat scheduled between Google DeepMind CEO Demis Hassabis and journalist Alex Kantrowitz about “the future of AI and its impact on our world.”
During the chat, Brin stated that with the upward thrust of generative synthetic intelligence, Alphabet is in a position to revive the theory of Google Glass, the wearable gadgets the corporate introduced in 2013 for $1,500.
“I definitely feel like I made a lot of mistakes with Google Glass, I’ll be honest,” Brin stated, including that he’s nonetheless a large believer within the glasses shape issue.
“And now it looks like normal glasses without that thing in front,” he stated, regarding the visual digital camera that existed at the nook of the unique Google Glass prototype.
Google pronounces Android XR and their partnerships with Gentle Monster and Warby Parker throughout Google’s annual I/O builders convention in Mountain View, California on May 20, 2025.
Camille Cohen | AFP | Getty Images
Brin attributed the failure of Google Glass partially to “a technology gap.” Since 2013 when Google Glass was once introduced, the corporate has advanced complicated AI generation that powers Gemini, its flagship AI product and a key part for customers to keep watch over a wearable tool.
“Now, in the AI world, the things these glasses can do to help you out without constantly distracting you — that capability is much higher,” he stated.
Brin additionally stated that throughout his first strive on the Google Glass, he did not know the rest about provide chains and how you can get the glasses to an inexpensive worth level.
The Google co-founder’s feedback come as firms race to compete for wearable glasses as a sort issue for AI merchandise. Meta partnered with EssilorLuxottica, the maker of Ray-Ban, to make sensible glasses that experience a digital camera for shooting pictures and movies. Apple is reportedly operating on sensible glasses that use augmented fact.
Besides Warby Parker, Google on Tuesday stated it’s going to spouse with builders and tool makers for Android XR, together with Samsung, Qualcomm, Sony, Xreal and Magic Leap. Google’s annual developer convention additionally incorporated various updates to its AI merchandise, together with a brand new high-end subscription carrier known as Google AI Ultra, which prices $249.99 per thirty days.
Glass was once first bought to builders and early adopters and received reputation most commonly amongst tech fanatics. Despite backing from Brin and fellow Google co-founder Larry Page, the Glass undertaking by no means stuck on as a mainstream product. The integrated digital camera ended in fights over privateness, and the product was the butt of jokes on late-night tv. The corporate attempted to re-launch it as an “enterprise” product, however Google in 2023 introduced that it could prevent promoting its Glass Enterprise sensible glasses.
Brin on Tuesday joked concerning the notorious skydivers that offered the glasses at Google I/O in 2012, which came about at San Francisco’s Moscone Center. At the time, 4 Google staff skydived out of a airplane, reside streaming their soar thru their Google Glasses.
“Honestly, it would have been even cooler here at Shoreline Amphitheater,” Brin stated, regarding the Mountain View, California, venue that is these days utilized by Google for the convention.
“But we should probably polish the product first,” he stated, which drew laughs from the target market. “Then we’ll do a really cool demo. That’s probably the smart move.”