LAS VEGAS — The bitcoin treasury play that lifted Strategy’s marketplace cap previous $80 billion is now being mimicked by way of meme inventory firms, media companies, and multinational conglomerates. But Wall Street is not purchasing all of the hype.
This week, Trump Media introduced plans to boost $2.5 billion to shop for bitcoin, and GameStop printed a $500 million allocation. Meanwhile, Tether, SoftBank, and Strike’s Jack Mallers unveiled Twenty One, a bitcoin-native public corporate anticipated to release with greater than 42,000 bitcoin on its stability sheet, sufficient to make it the third-largest company holder of the asset globally.
For now, the marketplace does not see the following Strategy in any of them. Trump Media stocks have dropped greater than 20% because the announcement, whilst GameStop is down just about 17%. Strategy, previously referred to as MicroStrategy, has multiplied by way of 26 occasions because the finish of 2022, collecting a bitcoin stake price over $60 billion.
“Maybe the market wanted them to buy more bitcoin,” mentioned Strategy Chairman Michael Saylor in an interview at Bitcoin 2025 in Las Vegas. “But these are short-term dynamics. Over the long term, bitcoin on the balance sheet has proven to be extraordinarily popular.”
Saylor referred to as Trump Media’s transfer “courageous, aggressive, and intelligent” — and mentioned the flood of equivalent bulletins marks a world shift in company finance.
“Everywhere I go at this conference, someone says, you know, I’m working on a bitcoin treasury company in Hong Kong. I’m doing this thing in Korea. I’ve got this thing I’m working on in Abu Dhabi. We’re going to do this in the Middle East, you know, we’ve got this in the U.K.,“ he mentioned. “There’s an explosion of interest right now.”
Saylor mentioned bitcoin ambassadors are “planting the orange flag everywhere on earth.”

What started as a perimeter monetary maneuver is readily turning into a geopolitical race. Under the Biden management, company bitcoin adoption was once continuously handled as a regulatory pink flag. But below President Donald Trump, the tone has modified.
In March, Trump signed an government order organising a U.S. Strategic Bitcoin Reserve, teaching federal businesses to regard bitcoin as a long-term retailer of price. The reserve shall be funded completely via bitcoin seized in felony and civil forfeiture circumstances, in step with White House Crypto and AI Czar David Sacks. The order additionally empowers the federal government to discover further budget-neutral mechanisms for obtaining extra bitcoin.
For the primary time, the government will habits a complete audit of its virtual asset holdings, lately estimated at greater than 200,000 bitcoin. The order explicitly prohibits the sale of any bitcoin from the reserve, cementing its position as an everlasting sovereign asset.
‘No power on Earth’
Vice President JD Vance this week become the primary sitting vp to handle the bitcoin group without delay, framing crypto as a hedge in opposition to inflation, censorship, and “unelected bureaucrats.” And in an extra transfer to spice up bitcoin, the Department of Labor rolled again steerage that had discouraged bitcoin investments in retirement plans.
“No force on Earth can stop an idea whose time has come,” Saylor mentioned. “Bitcoin is digital capital and maybe the most explosive idea of the era.“
Some corners of the company international are nonetheless resistant. Late remaining 12 months, Microsoft shareholders rejected an offer to make use of one of the crucial device corporate’s huge money pile to apply Saylor’s lead. In a video presentation supporting the hassle, Saylor informed traders that “Microsoft can’t afford to miss the next technology wave.”
While Strategy has reaped the rewards of early adoption, Saylor steered the marketplace’s cooler response to Trump Media and GameStop would possibly stem extra from structural financing dynamics than from skepticism towards bitcoin itself.
He pointed to GameStop’s preliminary announcement that it was once taking into consideration a bitcoin technique, which ended in a 50% pop within the inventory and tenfold building up in buying and selling quantity. The corporate temporarily capitalized at the momentum with a $1.5 billion convertible bond lift — a transfer he described as “extraordinarily successful.” Trump Media took a equivalent means, elevating capital via a big convertible bond providing.
Saylor mentioned the ones financing strategies can create non permanent downward power, however that over the years traders will get advantages.
When it involves Strategy, Saylor mentioned there is no ceiling to his bitcoin accumulation plans. His corporate is already by way of some distance the most important company holder of the cryptocurrency.
“We’ll keep buying bitcoin,” he informed CNBC. “We expect the price of bitcoin will keep going up. We think it will get exponentially harder to buy bitcoin, but we will work exponentially more efficiently to buy bitcoin.”
For critics who fear that state and media actors embracing bitcoin will undermine its decentralized beliefs, Saylor argues the other.
“The network is very anti-fragile, and there’s a balance of power here,” he mentioned. “The more actors that come into the ecosystem, the more diverse, the more distributed the protocol is, the more incorruptible it becomes, the more robust it becomes, and so that means the more trustworthy it becomes to larger economic actors who otherwise would be afraid to put all of their economic weight on the network.”
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