Samsung introduced the Galaxy S25 Edge, a thinner model of its flagship smartphone.
Arjun Kharpal | CNBC
Samsung on Tuesday unveiled a skinny model of its flagship smartphone in an strangely timed release because it appears to care for momentum in its cell divison towards an unsure client backdrop and U.S. tariff coverage.
The Samsung Galaxy S25 Edge is solely 5.8 millimeters skinny and weighs 163 grams, making it one of the most thinnest smartphones in the marketplace.
Samsung stated the software begins at $1,099 and is going on sale on May 30.
The release comes just below 4 months after Samsung staged its annual flagship telephone release for the S25 sequence. It is bizarre for Samsung to release a brand new high-end software this quickly after the January tournament with the standard timeline most often being the center of the yr for the disclosing of its newest foldable telephones.
The transfer highlights the South Korean tech massive’s need to capitalize at the good fortune of the S25 vary because it faces emerging pageant from Chinese gamers and an unsure macroeconomic atmosphere.
Samsung reported closing month that it noticed a soar in earnings and benefit within the first quarter of the yr at its cell department due to robust gross sales of its S25 sequence.
However, Daniel Araujo, vice chairman at Samsung’s cell department, warned on an profits name closing month that smartphone call for is predicted to lower in the second one quarter because of “seasonality trends” and forecasts might be “adjusted” additional because of world tariff coverage.
U.S. President Donald Trump’s “reciprocal” price lists took impact in April despite the fact that they had been paused in a while after. The White House exempted sure tech merchandise corresponding to smartphones and chips, offering some reprieve for corporations like Samsung and Apple. The U.S. and China in the meantime agreed on Monday to pause maximum in their price lists on each and every birthday celebration.
Araujo stated that the S25 Edge may just assist “sustain flagship-centric sales,” underscoring why Samsung has determined to release the telephone now.
Apple reportedly operating on skinny iPhone
Thinner telephones have turn into an obsession with smartphone makers who’re hoping those units will enchantment to those that need the flagship enjoy with out the scale of a conventional software. Samsung’s S25 Edge has a 6.7-inch show, the similar because the Galaxy S25+, however it’s thinner and lighter.
The Samsung Galaxy S25 Edge on show all the way through a briefing on the Samsung KX retailer in London, U.Ok.
Arjun Kharpal | CNBC
The telephone additionally packs a twin digital camera device and Samsung’s newest AI options.
“For the second half of 2025 ‘thin is most definitely in’,” Ben Wood, leader analyst at CCS Insight, informed CNBC.
“Samsung is first out the gate with a slim design, but Apple is expected to follow in September, and the burgeoning Chinese brands such as Honor and Xiaomi probably won’t be far behind.”
Samsung is also looking to get forward of its closest rival Apple, which is gearing as much as release a skinny model of its flagship software dubbed the iPhone 17 Air, consistent with a Bloomberg document this yr.
“It is hard to believe this is not a pre-emptive strike following the widespread speculation that Apple will have a thin iPhone in its next line-up,” Wood added.