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New Delhi: Piracy has for a protracted been danger to the Indian leisure trade, with most up-to-date occurrences of Marquee Bollywood films like Raid 2, Sikandar, Jaat, and The Bhootnii falling prey to on-line leak/piracy.
Movie pirating, on-line leaks of those films have been an important as a result of the unlawful releases of the aforementioned films only a day ahead of their formal free up in May 2025, thus inflicting a big fear a few of the movie studios.
On May 21, when India observes Anti-Terrorism Day, Essel Group Chairman and previous Rajya Sabha MP Dr Subhash Chandra tweeted on microblogging web site X, “Terror networks don’t survive on ideology alone. They survive on money. And pirated contents is one of their quietest sources.”
As in line with Media Partners Asia knowledge, India’s on-line video piracy person is at 90.3 million, adopted by means of Indonesia at 47.5 million, Philippines at 31.1 million, Thailand at 18.2 million and Vietnam at 16.0 million customers.
However, stories state that this massive scale of piracy cannot be dubbed simply as motion of fringe parts eying smaller advantages however a extra heinous tool inflicting considerable monetary losses, eroding billions of income from the actual makers.
The needle of suspicion over the early leakage of those films, analysts indicate, may well be insiders at post-production studios. Analyst even indicate that alarming leak may well be perpetrated by means of content material supply services and products or even cinema exhibition corporations.
“The Rob Report” launched by means of EY and the Internet and Mobile Association of India (IAMAI) in October 2024 had stated that the scale of India’s piracy financial system was once Rs 224 billion in 2023 (Rs 22,400).
Of the entire prated content material cash in 2023, Rs 137 billion (Rs 1,300 crore) was once generated from pirated content material from film theaters whilst Rs 87 billion (Rs 8,700 crore) was once generated from OTT platforms’ content material. The attainable GST losses of as much as Rs 43 billion (Rs 4,300 crore) have been estimated to had been incurred, stated the EY-IAMAI find out about.
“Despite a 150% rise in subscription revenue since the pandemic, “The Rob Report” reveals that 51% media consumers in India access content from pirated sources. Streaming emerged as the largest source of pirated content at 63%, followed by mobile apps at 16%, other avenues such as social media and torrent contributed 21%. Managing multiple subscriptions, unavailability of desired content online and steep subscription fees emerged as the top three reasons for viewers to indulge in pirated content,” EY-IAMAI find out about had discussed.
The EY-IAMAI document additional printed that the age crew between 19-to-34 had extra intake of pirated content material, amounting to 76% of overall intake of pirated content material.
Citing the gender variety in intake of content material, it highlighted that ladies most well-liked OTT presentations whilst males watched extra of classics.
“40% of pirated content is sought out in Hindi, closely followed by English content at 31%. On an average, Indians spend nine hours weekly, consuming pirated content out of which 38% of the time is spent watching OTT content and 22% is spent watching films,” the document added.
The EY-IAMAI document additional printed that the age crew between 19-to-34 had extra intake of pirated content material, amounting to 76% of overall intake of pirated content material.
Citing the gender variety in intake of content material, it highlighted that ladies most well-liked OTT presentations whilst males watched extra of classics.
“40% of pirated content is sought out in Hindi, closely followed by English content at 31%. On an average, Indians spend nine hours weekly, consuming pirated content out of which 38% of the time is spent watching OTT content and 22% is spent watching films,” the document said, including that Piracy is extra prevalent in Tier II towns than Tier I towns.
