Netflixs India Investments Generated Over USD 2 Billion In Economic Impact Post-COVID: Co-CEO Ted Sarandos

New Delhi: Ted Sarandos, Netflix’s Co-CEO, on Saturday stated that the corporate’s investments in India have generated over USD 2 billion in financial affect, post-COVID-19 pandemic.

“Our investments in India have generated over USD 2 billion in economic impact, post-COVID. That’s all the jobs created, skills developed, and infrastructure supported. We’ve filmed across 100+ towns and cities in India across 23 states, and collaborated with over 25,000 local cast and crew,” the Netflix CEO stated whilst speaking to actor Saif Ali Khan in a fascinating dialog at the 3rd day of the inaugural World Audio Visual and Entertainment Summit (WAVES) at Jio World Centre in Mumbai as of late.

When requested about the way forward for storytelling, the co-CEO of the American subscription video streaming corporate stated, “It’s very difficult to predict where storytelling is headed. But what remains constant is the intent to connect with audiences.”

The dialog at the theme “Streaming the New India: Culture, Connectivity, and Creative Capital” explored the evolving panorama of storytelling within the virtual technology, the affect of streaming on ingenious freedom, and India’s rising presence at the world leisure map, as added in a Ministry of Information & Broadcasting unencumber.

Saif Ali Khan, reflecting on his collaboration with Netflix in the preferred collection Sacred Games, emphasized the transformative energy of streaming platforms. “Earlier, we had to conform to rigid formats. Streaming has liberated actors and filmmakers from those constraints. Now, people across the globe can watch our stories, which they might have missed in traditional cinema,” he stated.

Elaborating at the democratisation of filmmaking in India, he stated, “Audiences can access diverse stories anytime, and creators have more freedom to tell them. It’s a continuous cycle of watching and making.”

Addressing the coexistence of cinema and streaming, Sarandos reaffirmed that theatrical releases nonetheless hang price. “Cinemas are not outdated. Streaming and theatres are not competitors. They can move ahead coexisting each other as the market before us is huge,” he stated.

Saif echoed the sentiment, including that probably the most significant tasks for him are the ones rooted in Indian tradition. “If someone abroad asks me about my films, I talk about Omkaara or Parineeta — films deeply connected to our culture. There’s something incredibly thrilling about telling our own stories to the world,” he stated.

Both Sarandos and Saif praised WAVES as a platform that amplifies the ingenious synergy between world and Indian storytellers. Sarandos praised the initiative, announcing, “If the ideas presented here work, they’ll succeed beyond imagination. WAVES is a fantastic platform for that momentum.”

The WAVES summit continues to carry in combination visionaries and business professionals from around the globe to form the way forward for the leisure business via discussion, innovation, and cultural alternate, the Ministry’s commentary added.