Michael Jordan, NBA Hall of Famer and co-owner of 23XI Racing walks the grid previous to the NASCAR Cup Series Straight Talk Wireless 400 at Homestead-Miami Speedway on October 27, 2024 in Homestead, Florida.
James Gilbert | Getty Images Sport | Getty Images
NBC is including Michael Jordan to its NBA protection.
The community introduced on Monday at its Upfronts presentation that Jordan will sign up for the community as a distinct contributor to NBA proclaims.
“I am so excited to see the NBA back on NBC,” Jordan stated in a video along the announcement. “The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project. I’m looking forward to seeing you all when the NBA on NBC launches this October.”
It’s unclear what Jordan’s precise position can be. An individual aware of the subject instructed CNBC the basketball legend might not be a “regular” within the lineup however will seem all through the season.
In July, NBC inked an 11-year deal with the NBA to broadcast video games throughout NBC Sports and Peacock beginning this autumn.
Jordan’s settlement with NBC marks his first partnership with a significant broadcaster since his retirement from the court docket in 2003.
The 14-time NBA All-Star has since considering his industry occupation, first as proprietor of the Charlotte Hornets and later as a NASCAR proprietor of 23XI Racing.
NBC Sports President Rick Cordella instructed CNBC Sport final month that NBC used to be taking a look to carry again a mix of that ’90s nostalgia to NBA audience.
The community has additionally as soon as once more tapped into the song of John Tesh, composer of Roundball Rock, a well-liked anthem that received notoriety with NBC basketball within the ’90s.
Cordella additionally stated NBC will carry again participant introductions to the printed so that you could sing their own praises the ambience.
Jamal Crawford, Reggie Miller, Carmelo Anthony, Mike Tirico and Noah Eagle may also be a part of NBC’s NBA broadcast this autumn, in addition to the usage of an AI-generated voice of the overdue Jim Fagan.
Disclosure: NBCUniversal is the mother or father corporate of NBC and CNBC.
— CNBC’s Alex Sherman contributed to this file.