“My son’s actions were absolutely inexcusable” – Falcons DC Jeff Ulbrich breaks silence on son Jax pranking Browns QB Shedeur Sanders

Falcons defensive coordinator Jeff Ulbrich has publicly said his duty within the prank name focused on quarterback Shedeur Sanders. The name took place all the way through the 2025 NFL draft. The apology comes as each Ulbrich and the Falcons group face really extensive monetary consequences from the NFL.

Ulbrich’s 21-year-old son, Jax, sparked controversy when he bought Sanders’ telephone quantity from his father’s unsecured iPad. He positioned a faux name pretending to be from the New Orleans Saints. The more youthful Ulbrich referred to as Sanders all the way through the draft, falsely telling the quarterback they’d choose him with their subsequent pick out.

At a press convention held Wednesday on the Falcons’ facility in Flowery Branch, Georgia, the defensive coordinator addressed the placement immediately. The public observation marked his first feedback because the NFL introduced blended fines totaling $350,000.

“First of all, I’d like to publicly apologize to Shedeur and the Sanders family for what occurred,” Ulbrich mentioned at first of his press convention. “Second of all, I want to publicly apologize to Mr. Blank, Terry Fontenot, Raheem Morris, and the entire Falcons organization. My actions in not protecting confidential data were inexcusable. My son’s actions were absolutely inexcusable and for that we are both deeply sorry.”

Shedeur Sanders, who used to be anticipated to be decided on within the first spherical, in the end used to be picked via the Cleveland Browns within the 5th spherical on Day 3 of the draft. The incident befell as Sanders waited for his identify to be referred to as on Day 2, developing confusion all the way through what must had been a celebratory second.

“We take full responsibility” – Jeff Ulbrich accepts NFL punishment for Shedeur Sanders incident with out enchantment

The NFL’s disciplinary motion features a $100,000 effective for Jeff Ulbrich in my view and a $250,000 penalty in opposition to the Falcons group. This is for “failing to forestall the disclosure of confidential knowledge disbursed to the membership prematurely of the NFL Draft.”

The punishment represents roughly 6% of Ulbrich’s reported $1.6 million wage for 2025, in keeping with Front Office Sports.

Ulbrich made it transparent that neither he nor the workforce would contest the league’s resolution.

“The NFL has taken action and I fully respect the punishment,” Ulbrich mentioned. “We take full responsibility — my son and myself — and we will not appeal the fine in any way,” he said. “Going forward, I promise my son and I will work hard to demonstrate we are better than this.”

“They were amazingly gracious — more gracious than they needed to be in a moment like this,” Ulbrich mentioned in regards to the Shedeur Sanders circle of relatives’s reaction to his apology.

Before his father’s public observation, Jax Ulbrich additionally posted an apology on Instagram, calling his movements “completely inexcusable, embarrassing, and shameful.”

The NFL continues investigating different prank calls made to draft possibilities, together with Michigan defensive take on Mason Graham and tight finish Tyler Warren. The league has mentioned those calls are unrelated to the Sanders incident.