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Created in partnership with advert company Adam&EveDDB, the spoof additionally options JaNa Craig from Love Island USA.
Today, Maybelline New York has unveiled its newest advert marketing campaign, ‘Primer Donnas,’ a fake truth TV display with a solid of beauty-obsessed characters. Starring truth royalty Ariana Madix from Vanderpump Rules, the spot is to tout the logo’s primers.
Madix, after all, used to be a central personality within the headline-making ‘Scandoval’ storyline at the Bravo display again in 2023.
“We’re thrilled to be partnering with incredible reality personalities Ariana Madix and JaNa Craig for this hilarious campaign, showcasing the benefits of our Grippy Serum Primer and Poreless Jelly Primer, built to withstand whatever comes your way,” stated Zina Tagemouati, vice-president of promoting at Maybelline New York.
“We wanted to tap into the drama, passion and personality that makes reality TV so captivating, because finding your holy grail primer should feel like winning a reality show: bold, thrilling, and unforgettable.”
The paintings used to be directed by means of Melissa Bolton Klinger, whose credit come with Us, X-Men, The Daily Show and campaigns for McDonald’s, Burger King and Sony.
Jo Cresswell, ingenious director at Adam&EveDDB West, added: “This is the ultimate collision of beauty and drama. We wanted to tap into the high-stakes energy of reality TV while showcasing just how ride-or-die people can be about their primer preferences. It’s a fun, fresh way to dramatize product benefits and bring Maybelline’s bold personality to life.”
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Credits
Client: Maybelline New York
Director of influencer & advocacy: Valeria Navarro
Vice-president, advertising and marketing: Zina Tagemouati
Assistant vice-president, head of brand name engagement: Samantha Steinberger
Director social content material & technique: Amanda Hoo
Assistant supervisor of influencer & advocacy: Lucia Moreau
Marketing supervisor: Priya Jaya
Agency: Adam&EveDDB
Creative director: Jo Cresswell
Associate ingenious administrators: Charlotte Frank, Elizabeth Swartz
Art director: Melissa Rosner
Junior copywriter: Naomi Balaba
Account: Erin Brogan, Cassidy Kosta
Strategic planner: Jessica Conway
Client enlargement director: Daniella Linkus
Production control: Omnicom Studios
Executive manufacturer: Teri Altman
Producer: China White
Business affairs: Matt Friday
