Marc Jacobs’s Latest Campaign Stars Doja Cat and Her New Song

Fans of Doja Cat and Marc Jacobs are in for a deal with with the logo’s new pre-fall marketing campaign, which seamlessly blends the adjoining worlds of song and model. Not most effective do the pictures big name the singer, however the accompanying video includes a sneak peek of Doja’s latest tune “Jealous Type” from her upcoming album, Vie.

The marketing campaign, titled Staycation, stars Doja in and round New York City, appearing off myriad Marc Jacobs baggage together with the Snapshot, Chain Sack, and the latest model of the logo’s Dual Bag.

While many would possibly now not suppose “vacation” after they consider the new, concrete streets of NYC, Doja argues location is inappropriate in relation to getting away.

“Being on vacation isn’t about where you go,” she says. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Louis Vuitton’s pre-fall menswear marketing campaign takes you on a voyage—one the place the adventure is simply as necessary because the vacation spot. Creative director Pharrell Williams references the golden age of transatlantic shuttle, when males dressed up for a cross-continental cruise. But there may be nonetheless an undoubted trendy edge with some distressed textiles and sea-inspired prints.

The assortment is divided into two chapters: transit and arrival. The transit cloth cabinet makes a speciality of vintage tailoring and legacy sports wear, with colours representing the sundown and sea. It’s comfortable but subtle, that includes naval iconography and materiality that mimics a yacht’s plush but polished inner.

The arrival cloth cabinet, in the meantime, appears to be like in opposition to the seaside and pool—actions to be loved upon docking. Miami is a key inspiration right here, with day and loungewear rendered in pastels and light-weight materials. It’s all in regards to the trendy ease of the off-duty glance.

Valentino’s pre-fall 2025 marketing campaign got here with a letter from Alessandro Michele titled “The Poetics of Everyday.” In it, the ingenious director criticizes this “era of violent uproar, of shouting images, of words chasing after other words without ever taking root,” wherein we lately to find ourselves. The accompanying marketing campaign makes an attempt to offer a extra lasting gaze, one “capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

In a sequence of pictures shot through Glen Luchford, Amelia Gray, Kai Schreiber (who made her runway debut on the Valentino display in Paris in March), Sophie Thatcher, and extra are the enigmatic stars. The marketing campaign supplies a snapshot into their lives as they widespread a town block. Gray performs with a yo-yo whilst Schreiber makes an attempt to resolve a Rubik’s Cube. Everyone is stuck in motion through the lens. It’s a “static point of view that may scan the poetical density of what nestles in the ordinary,” consistent with Michele.