Maker of Budweiser and Michelob is working ‘Made in America’ commercials

It’s the most recent corporate to lean on American-made messaging following President Trump’s announcement of world price lists, with automobile makers corresponding to Ford and Hyundai working advert campaigns to advertise their stateside production.

In the marketing campaign, AB InBev states that it helps the roles of 65,000 Americans and talks up how the corporate has been making an investment within the nation since 1857.

“At Anheuser-Busch, we’re not just brewing beers, we’re brewing futures,” the voiceover says.

Not discussed within the advert is the $300m funding that CEO Brendan Whitworth has dedicated to its production amenities throughout the United States in 2025, together with a brand new technical excellence middle in Columbus, Ohio.

“Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are,” Whitworth added.

AB InBev finance leader Fernando Tennenbaum had up to now stated that it has in large part been unaffected via the price lists imposed via Trump because of its native manufacturing amenities. “We are not changing the outlook,” he stated ultimate week as the corporate reported an building up in benefit for the primary quarter.

A press liberate at the ‘Brewing Futures’ initiative quoted the toughen of Ohio consultant Mike Carey and the United States Secretary of Labor Lori Chavez-DeRemer, who stated the corporate used to be a “shining example of what ‘Made in America’ means” and that it has “set a standard for other companies to follow.”

The Drum requested an AB InBev consultant for rationalization at the companies concerned within the marketing campaign however used to be expecting a reaction on the time of writing. It has its personal in-house company, Draftline, and in addition works with inventive companies together with FCB, Anomaly and Wieden+Kennedy (which advanced Ford’s ‘Made in America’ marketing campaign).