It’s noon on a Tuesday when Leomie Anderson bounces onto our video name, fresh-faced and radiant between exercise classes. She apologises for her off-duty look and the gym-café backdrop, however together with her post-exercise power, I will be able to already inform our dialog goes to be a just right one.
Although we have handiest met as soon as sooner than, years in the past, we greet each and every different like previous buddies. “I remember your face,” she says warmly. In an business the place folks generally tend to blur and introductions are fleeting, it is a flattering wonder—however now not solely sudden. As I recall, we had somewhat of a second; after some fangirling on my phase, we kiki-ed and snapped some footage in combination. And despite the fact that our first come upon used to be temporary, it has stayed with me. As a Black girl in media, you do not all the time in finding any person within the room who talks such as you, let by myself seems like you.
Anderson began modelling younger at 14, after being scouted at the streets of South London with burgundy hair. “It was a rinse, not a dye! I didn’t want anything permanent,” she clarifies, guffawing on the reminiscence. Since then, she has walked one of the crucial global’s maximum iconic catwalks—suppose Vivienne Westwood, Tom Ford and Burberry, to call only a few.
(Image credit score: Aaron Crossman Styling: Jacket, Selezza; Underwear, Fruity Booty; Jewellery, Bucherer Beauty: Nars)
Comparisons to Naomi Campbell are inevitable—each are tall, Black, British fashions who command a room—however Anderson’s trail has all the time been distinctly her personal. She’s outspoken, elegantly assured and curious, with an impeccable monitor report for calling out business fake pas and addressing variety and inclusion within the type business. These are the characteristics that noticed her evolve from the girl from Wandsworth, who spent a lot of her time at the monitor as a tender athlete, into the multi-hyphenate twiglet she is lately. She has long gone directly to grow to be a TV presenter—lately fronting the BBC’s Glow Up, a fact pageant collection the place aspiring make-up artists struggle it out for a golden price tag to the arena {of professional} make-up—a two-time TEDx Talk speaker and, maximum lately, a survivalist on Netflix’s Bear Hunt. Throughout all of her achievements, it is her hobby in good looks, propelled via her modelling heritage, that has grow to be a company hobby level for Anderson.
“When I started, I didn’t even think makeup was made for Black people,” she says. “They couldn’t match my shade. They’d say, ‘Your skin’s so nice, you don’t need makeup.’ I thought it was a compliment until I realised [they just didn’t] have anything for me.” This realisation sparked one thing in Anderson. She taught herself make-up fundamentals, which ended in her making a YouTube video titled The Black Girl Survival Kit in 2016. She later joined Rihanna‘s groundbreaking Fenty Beauty marketing campaign, which showcased the logo’s 40-strong vary of basis sunglasses. “It shook up the industry,” she recollects. “It was a full-circle moment for me, being a part of that change, because it was something that I was very vocal about from the beginning of my career.”
(Image credit score: Aaron Crossman Styling: Top and skirt, David Koma Beauty: Mac)
(Image credit score: Who What Wear)
Despite the loss of variety, incessantly discovering that she used to be an extraordinary—or infrequently the handiest—Black style within the room, Anderson’s sure courting together with her pores and skin, hair and frame has fortunately remained intact, which is a refreshing distinction for any person running in an business infamous for dangerous pressures and fostering emotions of lack of confidence.
Modelling all over the 2010s gave her a front-row seat to an business that desperately wanted alternate. “[It has] come a long way,” she recognizes. “When I started, even mixed-race girls with curls were told to perm their hair [straight]. Now you see braids on runways—that wouldn’t have happened back then.” But she’s now not sugarcoating the truth. We discuss lifestyles put up Black Lives Matter; the surge in numerous campaigns, panels and alternatives that got here, just for all of it to quietly fizzle away. “They gave us three, four good years of ‘diversity and inclusion’, then it was goodbye,” she says. “Jobs I was getting through 2020 to 2022? Gone. It’s back to how it was before.”
This is why her TEDx Talks, the place she’s mentioned the whole lot from modelling’s hidden struggles to racial inequity, subject such a lot and resonate so deeply. “I use humour to keep it real,” she explains. “Some stuff I’ve been through is bad, but it’s funny too—like, how did this even happen? I want people to see it’s my lived experience, not just me complaining.” Stepping into that house takes guts, particularly for ladies who appear to be us. “If I can speak up on a stage to 500 people, maybe a young model will feel brave enough to advocate for herself, too.”
(Image credit score: Aaron Crossman Styling: Top and skirt, David Koma; Shoes, Jimmy Choo Beauty: Mac)
Anderson is fast so as to add that she has additionally had sure studies. Her time as a Victoria’s Secret Angel is one thing she considers one in every of her proudest achievements. “I loved being a Victoria’s Secret Angel; that was definitely a pinch-me moment,” she beams. “[It] was a great time because they treated us really well.” Quick to recognize the logo’s rocky popularity—”Obviously, no brand is perfect”—it used to be the sisterhood that she beloved. “It was just all the girls and everybody there and the opportunities we had—I really enjoyed being a part of that.” It’s transparent Anderson likes running with folks, as her power and charm at the set of her Who What Wear UK duvet shoot attest. “I had an amazing day with the team,” she tells me with pleasure.. “I think [the shots] came out so well.”
(Image credit score: Aaron Crossman Styling: Cape, Richard Quinn Beauty: Danessa Myricks)
(Image credit score: Who What Wear)
I will be able to’t assist however realize that her roomy zip-up hoodie provides a peek of a LAPP. sports activities bra; the athleisure logo she based and led for 8 years sooner than urgent pause in 2024.”Retail is brutal,” she admits. “I faced every obstacle: crooked businessmen, broken promises and funding falling through after 10 months of talks. As a Black woman, it’s harder to get support.” She’s proper—a February 2024 document via the UK Government known power investment disparities for Black feminine marketers, noting they won simply 0.02% of general challenge capital investment between 2009 and 2019.
Still, Anderson isn’t deterred. She’s cooking up a brand new challenge within the good looks house, set to release later this summer time. I take a look at my good fortune with some speculative guesses, however she’s handiest prepared to spill lukewarm tea. “I’ll say [that] it’s not makeup or skincare—those are done to death. [But] I want to be the Rihanna of this lane, shake things up,” she finds. “We need to create our own tables, spaces we control.”
(Image credit score: Aaron Crossman Styling: Cape, Richard Quinn Beauty: Danessa Myricks)
As with the rest, serendipity can play a task—and there is the wonder lottery, after all—however Anderson’s adventure hasn’t ever been about “pretty privilege”. She’s welcomed the laborious paintings and has remained outspoken and candid about her studies, even if the stakes are top. She’s now not about giving up or quitting, however admits infrequently the most efficient factor you’ll be able to do is relinquish the rest that not serves you. “Let things go,” she says. “I used to think everything had a fix if I worked hard enough, but sometimes you need to step away. More will come.”
(Image credit score: Aaron Crossman Styling: Dress, Millia London; Rings, Messika Beauty: Victoria Beckham Beauty)
(Image credit score: Who What Wear)
As our chat winds down, she tells me she’s frightened about her lacking passport (“I know it’s in the house!”), however sooner than she will be able to search for it, she’s dedicated to any other health club elegance. “Today’s been stressful,” she confides, “but the sun’s out and talking to you [has] helped.” As a parting present, she offers me her recommendation on navigating pressure and an never-ending to-do record, “Honestly, on these types of days, accepting that [the] emotion is going to pass is the best thing to do. I try to remind myself that things are always going to be in balance. And today I might feel like the bad outweighs the good, but that’s just how it feels [in the moment]. I analyse my life and the situation I’m in, and I’m like, ‘Okay, I’ve been through much worse than this, so this is actually not that bad’. Better days are coming.”
(Image credit score: Aaron Crossman Styling: Dress, Millia London Beauty: Victoria Beckham Beauty)
She’s now not incorrect. Anderson has a large number of thrilling issues to look ahead to, from the approaching unencumber of Glow Up‘s 7th season on 24 April (“Trust me: you will not be able to predict who wins… I can’t wait for it to come out,” she teases) to diving into good looks entrepreneurship, the place she’s poised to result in alternate in an area Black girls were overpassed. “I still feel like I’m just getting started,” she says.
(Image credit score: Aaron Crossman; Who What Wear)
Photographer: Aaron Crossman
Stylist: Sophie Watson
Hair Stylist: Marvin’s World the use of MFA Hair, Color Wow and Schwarzkopf
Makeup Artist: Chelsea Uchenna
Manicurist: Shea Osei
Editor in Chief: Hannah Almassi
Art Director: Natalia Szytk
Executive Director, Entertainment: Jessica Baker
Beauty Director: Shannon Lawlor
Video: Jonathan Middleton
Video Editor: Natasha Wilson
Makeup Assistant: Ellie Durburdge
Styling Assistant: Brittany Davy