Jisoo Stars in Self-Portrait’s AI-Generated Pre-Fall Campaign

Self-Portrait’s pre-fall 2025 marketing campaign could also be encouraged by way of the ’60s, however it’s distinctly trendy. Starring Ok-pop megastar Jisoo and shot by way of photographer Drew Vickers, the photographs characteristic AI-generated backdrops that really feel each nostalgic and futuristic. The end result reveals Jisoo in one of those dreamscape, a doll dressed up in her bows and lace, floating between the hyperreal and artificial.

“We’ve always used our campaigns to tell stories, but working with Drew and this kind of technology let us blur the line between what’s real and what’s imagined,” says Self-Portrait founder and artistic director Han Chong. “The AI wasn’t there to replace anything, but to build new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the mood of the collection: familiar but surreal, nostalgic but completely new.”

Fans of Doja Cat and Marc Jacobs are in for a deal with with the emblem’s new pre-fall marketing campaign, which seamlessly blends the adjoining worlds of track and style. Not best do the photographs megastar the singer, however the accompanying video includes a sneak peek of Doja’s latest tune “Jealous Type” from her upcoming album, Vie.

The marketing campaign, titled Staycation, stars Doja in and round New York City, appearing off myriad Marc Jacobs baggage together with the Snapshot, Chain Sack, and the latest model of the emblem’s Dual Bag.

While many would possibly no longer assume “vacation” once they consider the recent, concrete streets of NYC, Doja argues location is beside the point in terms of getting away.

“Being on vacation isn’t about where you go,” she says. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Louis Vuitton’s pre-fall menswear marketing campaign takes you on a voyage—one the place the adventure is solely as vital because the vacation spot. Creative director Pharrell Williams references the golden age of transatlantic commute, when males dressed up for a cross-continental cruise. But there may be nonetheless an undoubted trendy edge with some distressed textiles and sea-inspired prints.

The assortment is divided into two chapters: transit and arrival. The transit cloth wardrobe makes a speciality of vintage tailoring and legacy sports clothing, with colours representing the sundown and sea. It’s comfy but delicate, that includes naval iconography and materiality that mimics a yacht’s plush but polished internal.

The arrival cloth wardrobe, in the meantime, appears to be like in opposition to the seashore and pool—actions to be loved upon docking. Miami is a key inspiration right here, with day and loungewear rendered in pastels and light-weight materials. It’s all concerning the fashionable ease of the off-duty glance.

Valentino’s pre-fall 2025 marketing campaign got here with a letter from Alessandro Michele titled “The Poetics of Everyday.” In it, the inventive director criticizes this “era of violent uproar, of shouting images, of words chasing after other words without ever taking root,” through which we recently to find ourselves. The accompanying marketing campaign makes an attempt to offer a extra lasting gaze, one “capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

In a sequence of pictures shot by way of Glen Luchford, Amelia Gray, Kai Schreiber (who made her runway debut on the Valentino display in Paris in March), Sophie Thatcher, and extra are the enigmatic stars. The marketing campaign supplies a snapshot into their lives as they widespread a town block. Gray performs with a yo-yo whilst Schreiber makes an attempt to resolve a Rubik’s Cube. Everyone is stuck in motion by way of the lens. It’s a “static point of view that may scan the poetical density of what nestles in the ordinary,” consistent with Michele.