Jeep unearths new Cherokee SUV, confirms hybrid mannequin

DETROIT — Jeep on Thursday published the primary main points and symbol of its new Cherokee SUV, which the corporate expects to lend a hand within the emblem’s turnaround when it arrives later this yr.

The Stellantis emblem mentioned the brand new midsize SUV will function a hybrid powertrain choice however declined to specify if it could be a conventional hybrid or plug-in hybrid electrical car (PHEV), which the corporate recently provides on a number of SUVs.

“The all-new Jeep Cherokee headlines our efforts to deliver more product, innovation, choice and standard content to customers than ever before,” Jeep CEO Bob Broderdorf mentioned in a commentary. “Jeep Cherokee will boast competitive pricing that strikes at the core of the largest vehicle segment and sits perfectly between Jeep Compass and Jeep Grand Cherokee to bolster our winning mainstream lineup.”

Affordability has been an issue for Jeep gross sales amid worth will increase lately. An entry-level mannequin of the Cherokee began round $30,000 for the 2022 mannequin yr, in keeping with Cars.com. That is with reference to the present Jeep Compass at about $27,000. The 2025 Grand Cherokee begins at kind of $36,500.

The corporate declined to free up different main points of the car, together with its manufacturing location. Analysts and union officers have mentioned the brand new SUV is predicted to be produced at a plant in Mexico — a choice that used to be made previous to President Donald Trump‘s election and ongoing automotive price lists of 25% on imported automobiles into the U.S.

The remaining technology of the Cherokee used to be produced at a plant in Illinois, which has been idled for the reason that automobiles used to be discontinued in early 2023 amid cost-cutting efforts and manufacturing realignments.

The cancellation of the Cherokee and a smaller SUV referred to as the Renegade after the 2023 model-year contributed to ongoing gross sales declines for the emblem.

Jeep, a coveted emblem within the car trade, has reported six consecutive years of U.S. annual gross sales declines, with a 10% decline in the course of the first quarter of this yr.

The SUV emblem is predicted to be a concern for incoming Stellantis CEO Antonio Filosa, who used to be main Jeep’s turnaround sooner than being promoted remaining yr to steer the corporate’s Americas area.