I’m a Fashion Designer With Eclectic Taste—These Are the Key Buys on My Summer Wish List

You’ve most definitely heard of cult-brand Damson Madder, identified for its iconic leopard print, daring take a look at designs, bows on the whole thing and outsized collars with intricate embroidery. Behind the London-based model is Emma Hill, founder and artistic director. Her ethos is ‘most genre, minimum have an effect on’, a trust she stands by means of in each her non-public genre and her designs for the logo. Hot at the heels of Damson Madder’s fifth birthday, with celebrations going down in London and New York, Emma spills her final summer time want listing with Who What Wear.

When I introduced Damson Madder again in 2020 (per week prior to the sector went into lockdown) I truthfully had no concept what was once forward. The concept was once easy – ingenious, regarded as, and accountable clothes the use of recycled and natural materials and dyes. I didn’t need to simply make garments, I sought after to make items that folks be ok with, and really feel excellent in too. Fast ahead just about 5 years, and it’s grown into one thing a long way larger and extra implausible than I ever may just’ve imagined.

What began as a small challenge, boulevard genre and antique buying groceries secrets and techniques, has was a model I now see far and wide the sector. From patchwork coats to outsized scrunchies, it’s nonetheless utterly surreal to peer other people dressed in items I helped carry to existence. We’ve had implausible pop-u.s.in New York City and London, and every time I see anyone styled in our items, it’s the most efficient feeling ever. Even despite the fact that we’ve grown, the guts of the logo hasn’t modified. Small, intentional collections, all the time rooted in accountability, a laugh and wearability.

A glance from the brand new Damson Madder Summer 2025 assortment.