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Hinge has unveiled the second one instalment of its ‘No Ordinary Love’ logo platform, which celebrates the surprising twists and turns of actual love tales. To deliver the marketing campaign to existence, recent writers Upasna Barath, Hunter Harris, William Rayfet Hunter, Tomasz Jedrowski, and Jen Winston have been paired with 5 Hinge {couples} to retell key moments in their dating.
From the other views, the tales be offering an intimate glance into the mindset of early relationship and practice every consumer’s moments of pleasure or even self-doubt. The paintings hopes to inspire daters to manner romantic connections with an open thoughts.
The relationship app is the usage of the venture to hook up with Gen Z daters thru a five-part weekly sequence on Substack and shall be participating with creators at the app to spark other conversations.
“Substack has become a place for meaningful discussions about dating and relationships, so bringing No Ordinary Love to the platform felt like a natural fit. We want to complement Substack’s community of writers and readers with honest, authentic perspectives on love from exciting literary voices,” stated Jackie Jantos, president and leader advertising and marketing officer at Hinge.
“At Hinge, we’re intentional in sharing useful, inspiring stories that meet daters in the spaces they already are. By flipping between both partners’ perspectives, these real love stories highlight the misreads, overthinking, and unspoken harmony of early dating.”
The anthology may also be revealed as a limited-edition hardcover ebook, produced via Dazed’s in-house inventive and neighborhood company, Dazed Studio. Starting June 2025, the books shall be disbursed to choose in-person ebook golf equipment in New York and London, bringing folks in combination to learn and fasten over the tales.
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“We’re always interested in projects that challenge dominant narratives and create space for honest, human storytelling,” defined Jamie Knowles, managing director at Dazed Studio.
“With this next iteration of No Ordinary Love 2.0, we had the opportunity to pull from our extended creative community to shape a campaign that feels deeply cultural, personal, and refreshingly real. It offers a slower, more reflective take on modern dating; one that resonates with how people are truly feeling right now.”
Additionally, the marketing campaign will proceed to come back to existence this summer season thru collaborations with EbookTook creators, in addition to out-of-home promoting campaigns.
