Hawaiian Tropic and BBH USA warmth issues up with Alix Earle

Global News Post 6 hours ago Photography Leave a comment 1 Views

Hawaiian Tropic has teamed up with media persona Alix Earle on its first primary advert marketing campaign. The paintings, from BBH USA, sees the web big name in a playful Kama Sutra-inspired spot of ‘tan-tric positions.’ The movie was once shot in Miami by means of LA-based director Aerin Moreno.

“This is a breakthrough moment for Hawaiian Tropic. ‘Tana Sutra’ is the largest creative campaign in the history of the brand,” mentioned Veronique Mura, senior vice-president and normal supervisor at Edgewell Personal Care.

“It celebrates the goodness of the sun and Hawaiian Tropic’s vibrant heritage as the brand that has been inspiring people to unleash their more fun, sexier selves since 1969. This campaign represents a perfect blend of cheekiness, confidence and glowing skin – and we are thrilled to have partnered with Alix Earle to bring it to life.”

The marketing campaign will roll out in stages, starting as of late, throughout social, on-line video, streaming and out-of-home, plus ongoing social media influencer fortify all summer season lengthy.

Erica Roberts, leader ingenious officer at BBH USA, added: “Ask any sun-lover, including Alix Earle, and they’ll tell you – the secret to an even glow is switching positions every 15 to 20 minutes. That ritual inspired Tana Sutra, our playful and flirty glow-getting guide that nods to the brand’s iconic history while speaking directly to the bold, radiant energy of now.”