Hailey Bieber Sells Rhode in a Whopping $1 Billion Deal

There’s a brand new billion-dollar good looks logo on the town. On Wednesday, E.l.f. Beauty introduced that it could gain Hailey Bieber’s Gen Z-loved line, Rhode, for a fab $1 billion. The sale was once showed through Bieber in a long message shared on Instagram.

“When I launched rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Bieber wrote on social media following information of the purchase. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”

The deal, E.l.f’s biggest acquisition thus far, is composed of $800 million in money and inventory payable at last. There’s additionally an extra possible earn-out attention of $200 million in line with the expansion of the logo over a three-year duration.

Bieber introduced on businessman, Michael D. Ratner, as a founding spouse within the industry upon its advent, and in step with a Forbes article, permitted investment from the funding company One Luxury Group. Though Bieber herself remained the bulk proprietor. “When you’re building anything, you have to trust yourself and you have to trust your gut,” Bieber instructed the industry mag in 2022. “I also really wanted to invest in myself. The most I’ve ever spent my money on is this brand.”

The entrepreneur endured, “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”

Bieber established rhode in 2022 to a lot luck due to a viral line of tech-based skin care merchandise, pocket blushes, peptide lip therapies, or even an influencer-loved telephone case. It generated $212 million in earnings over its previous fiscal yr finishing in March 2025 with simply ten merchandise. Earlier this month, rhode introduced that it could release in all Sephora places in the United States and Canada within the fall, with plans to amplify to Sephora UK through the top of 2025. The logo had up to now operated through a direct-to-consumer style.

E.l.f. is a client favourite in terms of accessibly priced cosmetics. In an interview with CNBC, CEO Tarang Amin mentioned he expects rhode to enrich the industry’s portfolio as a higher-end product.

“Thank you to the amazing rhode team who have helped me build over the years,” she completed the message. “I couldn’t have accomplished it with out all of you. And to our rhode group, thanks for being probably the most supportive and for being in this adventure, this subsequent bankruptcy goes to be much more fantastic in combination!