Hailey Bieber had so much to rejoice closing evening following the billion-dollar deal for her cherished good looks logo, rhode. When you’ve simply made a industry commentary sufficiently big to make headlines in CNBC, Forbes, and The Wall Street Journal, the one style commentary you wish to have to make is with a vintage little black get dressed and a face achieved up on your personal logo.
Bieber fêted the excellent news with pals and industry companions on the Italian eating place Alba in Los Angeles. Her Saint Laurent get dressed? Worthy of a contemporary, Gen Z CEO. The strapless quantity featured a curved neckline that gave technique to a fitted skirt. Sling again heels, a nude lip and blush-stained cheeks (courtesy of rhode, after all), and a silver watch completed the glance. But it was once Bieber’s air of secrecy, and the staggering main points of her logo’s sale, that had been doing the heavy lifting right here.
Just hours prior, Bieber introduced that rhode can be got by means of business chief E.l.f Beauty in a deal price as much as $1 billion. The sale comes 3 years after Bieber introduced the road in 2022 and follows a string of latest wins. Over the previous fiscal yr finishing in March 2025, rhode generated $212 million in income with simply ten merchandise. The logo, which up to now operated by means of a direct-to-consumer fashion, additionally introduced plans to make bigger to Sephora places in america, Canada, and UK by means of the tip of 2025.
“When I launched rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Bieber wrote on Instagram the day past. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.” She completed the message by means of pronouncing, “This is only the beginning.”
The deal, which marked E.l.f’s greatest acquisition to this point, was once indubitably a big win for the sweetness magnate. And closing evening’s LBD had her taking a look like one billion dollars.