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Sundar Pichai, leader government officer of Alphabet Inc., all the way through a consult with to the Google for Startups campus in Warsaw, Poland, on Thursday, Feb. 13, 2025. The EU has established a name globally for its competitive legislation of main era firms, together with the likes of Apple and Google over antitrust considerations. Photographer: Damian Lemanski/Bloomberg by way of Getty Images
Damian Lemanski | Bloomberg | Getty Images
The U.S. govt’s treatments trial within the Google antitrust case referring to its promoting tech is scheduled to start on Sept. 22, in line with civil listening to mins launched Friday.
Last month, U.S. District Judge Leonie Brinkema in Alexandria, Virginia, mentioned Google was once responsible for “willfully obtaining and keeping up monopoly energy,” ruling that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.
That followed an August ruling that Google has held a monopoly in its core market of internet search, the most-significant antitrust ruling in the tech industry since the case towards Microsoft more than 20 years ago. The remedies trial for that case began last month in Washington, D.C.
Google is in a unique position as it tries to not only defend itself from antitrust allegations in court but also stay ahead of increasing competition in the generative AI market, from startups like Microsoft-backed OpenAI, Amazon-backed Anthropic and Perplexity, which compete at once with its seek trade.
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