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(Image credit score: Courtesy of Gucci)
Daisy Edgar-Jones has sturdy reminiscences tied to Italy. One of probably the most important is the time she spent in a villa out of doors of Rome filming the overall scenes of Normal People—the tv display tailored from Irish creator Sally Rooney’s 2018 novel—which was once launched in 2020 and turned into the BBC’s maximum streamed sequence with 62.7 million perspectives. “That was my first time spending proper time in Italy,” the actress stocks with Who What Wear. “I just remember thinking, ‘Oh my gosh, this is incredible.'”
Five years later, the 26-year-old actress returned to the shores of Italy for every other giant second: as the brand new face of Gucci and its Gucci Lido marketing campaign. Edgar-Jones arrived within the cliffside the city of Sorrento to shoot the brand new Gucci Lido marketing campaign with photographer Jim Goldberg along actors Aliocha Schneider and David Jonsson. The marketing campaign is a party of summer season, the storied allure of Italy’s coastal lidos, and tranquil days spent at the Mediterranean beach, taking pictures Edgar-Jones with the easy cool of Jane Birkin in revealed silk scarves, woven GG Marmont luggage, and terry-cloth swimsuits primed for breezy summer season days. Ahead, learn our dialog with Daisy Edgar-Jones as she talks about summer season packing, Normal People reminiscences, and behind-the-scenes moments from her new marketing campaign with Gucci.
How did your courting with Gucci start?
I’ve identified about Gucci and beloved the home since I used to be younger sufficient to find out about style. The historical past of the home I in finding so implausible, and I think very fortunate to get to paintings with them.
Now, you are the face of the brand new Gucci Lido marketing campaign. Is there a particular piece or glance from the marketing campaign that you just felt in particular attached to or excited to put on?
I beloved the garments on this Gucci marketing campaign, however there was once one specific glance: a white blouse and white shorts with those stunning sandals and this beautiful bag. I completely beloved that glance. It felt very Jane Birkin, very easy. There’s additionally some stunning loafers that I beloved and a few scarves. The complete global of the marketing campaign, I simply beloved it.
(Image credit score: Courtesy of Gucci)
The Gucci Lido marketing campaign conjures up the spirit of an Italian summer season, highlighting a way of get away and undying glamour. Do you have got any non-public reminiscences or favourite summer season locations in Italy that evoke an identical emotions?
I felt so fortunate to shoot the marketing campaign in Sorrento, and I’d love to return and spend a while there. … When it involves favourite reminiscences and puts in Italy, we shot the overall couple of weeks of Normal People on this implausible villa simply out of doors of Rome. It was once one among my favourite couple weeks of filming ever. I went to the Amalfi Coast when I used to be very younger, and I take into accout consuming such a lot lemon sorbet and simply discovering all of it implausible.
(Image credit score: Courtesy of Gucci)
What was once the ingenious procedure like in the back of the scenes? Any memorable moments you’ll percentage from the shoot?
The ingenious procedure was once so a laugh! Jim is an absolute legend, and I beloved listening to his tales. He’s this type of sensible artist, and I’m this type of fan of his paintings, so I used to be so excited to paintings with him. He truly invited us into the sector, and he very a lot sought after us to really feel like he was once in reality taking candid pictures on vacation. I simply beloved listening to his imaginative and prescient and the way he works along with his topics to make the artwork that he makes.
(Image credit score: Courtesy of Gucci)
Your taste has developed through the years, from pink carpet seems to be to side road taste. How has your individual taste modified through the years?
I’ve all the time beloved style. I’ve watched each and every style documentary you might be able to watch. I like the historical past of designers and the homes, how a lot style adjustments how you are feeling and the way you navigate the sector, [and] what it says in regards to the global that we are in.
(Image credit score: Courtesy of Gucci)
Can you percentage how you’re employed along with your stylist, Dani Michelle?
I’ve so beloved running with Dani. She has this type of skill for seeing what you are feeling maximum assured in and discovering your personal non-public taste from there. We truly collaborated to seek out that for me. She’s superb. I’ve beloved each and every minute of running along with her. I think very fortunate. I feel she’s one of the vital best possible within the sport.
(Image credit score: Courtesy of Gucci)
If it’s worthwhile to pack one piece from Gucci Lido to your suitcase for a summer season go back and forth, which merchandise would you’re taking with you?
If I may pack one piece from the Gucci Lido assortment in my suitcase, it will be the suede loafers. I feel they are so cool, and they might glance truly lovely with denims or shorts or a get dressed. I simply assume they are vital shoe!
Shop the Gucci Lido Collection
Gucci
GG Terrycloth Swimsuit
Gucci
Softbit Medium Top Handle Bag
Gucci
Printed Stretch Jersey Swimsuit
Gucci
GG Marmont Woven Medium Shoulder Bag
Gucci
Printed Silk Twill Carré
Gucci
Woven Straw Boater Hat
Gucci
Sparkling Jersey Bikini
Gucci
Marina Chain Bracelet
Gucci
Slide Sandal With Horsebit
Gucci
Softbit Maxi Shoulder Bag
