Creative bravery takes heart level as international skill sweeps the 2025 Andy Awards

Chaired this yr by way of Anselmo Ramos, co-founder and inventive chairman of Gut, the awards proceed to polish a focus on what Ramos describes as “work that doesn’t just follow culture, but helps define what’s next.” The 2025 version surely leans into that philosophy, with daring inventive pondering on the middle of each and every main win.

David Madrid takes best prize with fascinating OOH marketing campaign

The coveted Best in Show Grandy went to David Madrid for its heartwarming ‘Meet Marina Prieto’ marketing campaign for JCDecaux. A love letter to the ability of metro-based out-of-home promoting, the paintings presented the general public to an unknown centenarian, charming Spain and, obviously, the Andy jury.

Bravery and craft take new shapes

Gut picked up Top Honor in Bravery for ‘Mayo Haters,’ a playful and pointed marketing campaign with NotCo and Kraft Heinz that celebrated client individuality thru an surprising lens: condiment personal tastes.

Meanwhile, Adam&EveDDB made a placing mark within the craft class, nabbing the second-ever Best in Show Craft Award for ‘If You’re Into It, It’s within the V&A.’ Designed for the Victoria and Albert Museum, the marketing campaign stitched in combination 5 millennia of inventive expression into one finely focused concept. The spot elegantly strengthened the museum’s place as a beacon for each and every inventive subculture.

Publicis Conseil leads the rate on purpose-led innovation

Publicis Conseil earned the Best in Show Reset award for ‘Cars to Work,’ a Renault-backed initiative addressing the problem of ‘mobility deserts’ – spaces underserved by way of public delivery. The win helped Renault scoop Brand of the Year due to the company’s broader sweep of class good fortune.

Impact BBDO was once additionally identified for its necessary professional bono paintings, successful the Public Service Award with ‘Child Wedding Cards,’ a formidable marketing campaign confronting the problem of kid marriage.

Global winners map a extra numerous inventive panorama

This yr’s regional winners reaffirm the global energy of the sector:

• Europe: JCDecaux’ Meet Marina Prieto’ by way of David Madrid

• Latin America: Unacem ‘Sight Walks’ by way of Circus Grey

• Southwest Asia and North Africa: UN Women ‘The New President’ by way of Impact BBDO

• Asia: Transition Vaseline ‘Body Lotion’ by way of Ogilvy Singapore

• China: HeySong ‘SleepBound’ by way of Dentsu Creative Taiwan

Ones to look at: companies and networks of the yr

There was once no scarcity of accolades for the trade’s energy avid gamers. Courage (Canada) was once named Best New Agency, whilst Rethink retained its name as Independent Agency of the Year. Smuggler gathered Production Company of the Year and the retaining corporate crown went to Omnicom. A unprecedented tie noticed BBDO, DDB and Publicis Groupe all proportion the Network of the Year name.

Talent pipeline will get its due

The Andys additionally spotlighted rising skill thru its Student Competition. A group from BYU AdLab took Best in Show Student for his or her marketing campaign ‘Ink Up, Wash Out!’ for Crayola. The accolade comes with a $10,000 scholarship – a part of the group’s broader effort to spend money on the following technology of inventive skill.

Full winner listing to be had at: Andyawards.com/winners