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It was once the worst-kept secret in advertising and marketing. Now, WPP has formally showed that its media trade GroupM is being rebranded as WPP Media.
After 22 years, GroupM is not more. Following weeks of fevered hypothesis, WPP has now formally showed that its media arm is rebranding as WPP Media.
Today’s announcement, dropped at group of workers by means of WPP boss Mark Read and GroupM CEO Brian Lesser, comes after information of restructuring, rebranding and redundancies inside WPP’s media arm leaked previous this month.
“The move to WPP Media continues our strategy to simplify and integrate our offer for clients,” stated Read. “While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions.”
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From these days, WPP Media replaces GroupM because the identify of WPP’s world media group. Agency manufacturers Mindshare, Wavemaker and EssenceMediacom will proceed to “provide clients with dedicated teams as brands within WPP Media.”
The imaginative and prescient, although, is for this to be a a lot more joined-up media trade going ahead, with WPP Open, the corporate’s AI platform, at its core.
“By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create,” Lesser advised the media.
He had previous these days written to group of workers, pronouncing: “Congratulations – you are now part of a company with an ambitious vision for the future – for you, for our clients, and for our industry.”
His memo, observed by means of The Drum, went on to mention that the brand new identify underscored the “central role in WPP’s integrated offering” and famous the “responsibility” for the usage of AI to pressure information, era and media innovation around the corporate.
Lesser additionally introduced that WPP Media has evolved a device known as Vision’30, which is able to supply group of workers with the “training and growth” alternatives to develop into the “next generation of marketing leaders” in an AI technology.
The exec defined that Vision’30 is a five-year plan to “win in a world where media is everywhere and in everything”.
“AI is reshaping not just media but our entire industry,” Mark Read advised group of workers in an additional inside memo. “WPP is at the forefront of that transformation, which is essential to maintain our competitive edge, drive client growth and build sustainable careers.”
WPP Media manages greater than $60 billion in annual media funding and works with greater than 75% of the arena’s main advertisers in over 80 markets.
