Cannes Film Festival: Lacoste Celebrates Cédric Jimenez’s ‘Chien 51’

This 12 months’s Cannes Film Festival has an excessively particular visitor: a crocodile recognized internationally. But Lacoste, a emblem with shut ties to each actors and singers, wasn’t there to throw but some other birthday party. Instead, the night marked Lacoste’s access into the sector of movie manufacturing, with a primary function movie anticipated q4: Chien 51, by means of Cédric Jimenez. Its dazzling forged contains Adèle Exarchopoulos, Valeria Bruni-Tedeschi, Louis Garrel, Artus, and Stéphane Bak. Though this adaptation of Laurent Gaudé’s novel used to be now not introduced at Cannes, its announcement used to be celebrated as one does at Cannes: overdue into the evening.

“Lacoste and cinema are nothing new. We appear in numerous works, and the biggest names in world cinema have worn us and continue to do so, both onscreen and in their lives—Steve McQueen, Clint Eastwood, Audrey Hepburn, Adrien Brody, etc.,” Lacoste CEO Thierry Guibert advised Vanity Fair France a couple of hours sooner than the development. He labored carefully with manufacturer Hugo Sélignac at the venture.

“As coproducer, we’re making a financial contribution to the film. Lacoste will be present in Chien 51 through a cocreated scene, in which we imagine how the brand might appear in the dystopian world envisioned in the film,” mentioned Jimenez, who posed with all the forged on the impressive photo-call arrange for the instance. The bubbly Jameela Jamil, who has recognized Lacoste neatly for years, used to be extremely joyful by means of the emblem’s new undertaking: “You’ve got to be kidding! It’s a shame I’m rubbish at tennis,” she joked to Vanity Fair. Pelagia Kolotouros, Lacoste’s creative director, used to be excited as neatly: “The crocodile never stops! Chien 51 is a film that particularly touches me, because it mixes nostalgia and futurism. And Adèle is an extraordinary muse, with whom we’re going to do great things in the future.”