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With sustainability most sensible of thoughts for entrepreneurs at trade occasions, is it time to position an finish to throwaway swag? Our new immersive characteristic with Tony’s Chocolonely explores the way forward for branded merch.
More than 8 in 10 entrepreneurs (82%) from The Drum’s ConnectedIn neighborhood say sustainability elements into their decision-making in relation to match products – and but, SWAG (stuff all of us get) assists in keeping piling up.
Tote luggage, plastic pens, throwaway tees have lengthy been a staple of the selling circuit however as expectancies round model revel in evolve, so too should our merch drawers.
In a brand new characteristic from Tony’s Chocolonely and The Drum, we discover why entrepreneurs are starting to query the actual worth – and affect – of branded swag in 2025. From landfill to legacy, the piece unpacks how a brand new wave of purpose-driven, sustainable gifting is taking hang – and what it manner for B2B manufacturers and match planners alike.
“We believe corporate merch should be both meaningful and sustainable,” says Mark Howard, head of virtual & e-commerce at Tony’s Chocolonely, which is swapping plastic giveaways for personalised, Fairtrade chocolate bars that gained’t pass to waste.
Is fit for human consumption branding the way forward for swag? Dive in to discover the complete characteristic article now with a tick list for learn how to flip merch from a forgettable freebie to a brand-building second.
