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Pierpaolo Piccioli has been named ingenious director of famend French couture space Balenciaga, the newest in a sequence of strikes around the higher echelons of the craze business. The appointment follows the departure of arguable former ingenious director Denma to Gucci in March.
Under Denma, Balenciaga changed into recognized for a “memecore” solution to haute couture, developing novelty clothes from towel skirts to purses formed like espresso cups. Piccolli’s appointment suggests a shift clear of this method on the revered type space, which was once based through Cristóbal Balenciaga in 1919.
At his earlier position at Valentino – which he held from 2008 to 2024 – Piciolli was once recognized for comfortable, female and sublime designs.
Both Balenciaga and Gucci are owned through one of the crucial international’s greatest luxurious conglomerates, Kering, which additionally owns Yves Saint Laurent, Bottega Veneta and Alexander McQueen.
In a commentary, newly appointed Balenciaga CEO Gianfranco Gianangeli mentioned: “I’m excited to begin this new era at Balenciaga with Pierpaolo. His creative vision will thrive, and he will perfectly interpret the legacy of Cristóbal Balenciaga, building on the House’s bold creativity, rich heritage and strong culture.”
Piccioli mentioned the position, “gives me the chance to shape a new version of the Maison, adding another chapter with a new story”. His first assortment for Balenciaga will debut in October 2025.
The exchange is one of the around the type business in contemporary months. At rival conglomerate LVMH, longtime Loewe clothier JW Anderson moved to a menswear position at Dior in April.
In January, Louise Trotter took the helm at Kering-owned Bottega Veneta, after Matthieu Blazy left the placement for a creative director position at Chanel.
In the previous 12 months, there have additionally been new appointments at Dries van Noten, Tom Ford, Givenchy and Calvin Klein.
The shake-up happens towards a downturn within the luxurious items business. In 2024, Kering’s earnings fell through 12% whilst rival LVMH recorded a 1% annual dip.
Under Denma, Balenciaga by no means did not generate headlines, however now not all had been sure. In 2023, the emblem was once pressured to factor an apology after a marketing campaign that featured teddy bears wearing bondage-style leather-based harnesses, an issue from which some analysts consider the emblem by no means totally recovered.
Nevertheless, Denma’s transfer to Gucci – a logo 4 instances the scale – was once a promotion for the clothier.
In a commentary, Francesca Bellettini, Kering deputy CEO thanked Denma for “the bold, distinctive vision he brought to Balenciaga over the past ten years”.
“I am convinced that Pierpaolo and Gianfranco will lead Balenciaga perfectly through this important new chapter of its remarkable history,” she mentioned.
