Ad of the Day: Rubicon will get just a little sassy in first paintings from Lucky Generals

This spirit is dropped at existence via a multi-channel marketing campaign spanning a bunch of media, all deliberate through the7stars, from large-format out-of-home placements, together with bus wraps in Manchester, Glasgow and Birmingham to built-in social facets.

There also are 4 motion pictures, each and every shining a focus on a Rubicon taste inside an international of audacious characters, from a cherry red-suited guy with spinning nipple tassels to a lady enjoying a tiny drum package with two impressively lengthy crimson fingernails.