Ad of the Day: Peperami unleashes stop-motion ‘Animal’ to mock bland snacking

The advert opens in a flat, beige kitchen, completely made from cardboard. A lifeless-eyed cardboard guy gnaws at similarly dead hen snacks. Suddenly, the Animal smashes throughout the wall, tearing into the scene with wild-eyed fury. “Are you seriously snacking on cardboard?!” he roars: “I don’t do cardboard.”

Mark Campion, ingenious director at Fearless Union, mentioned, “We wanted to rip the lid off boring category conventions and bring Peperami’s spirit to life with a vengeance. By taking Animal back to his stop-motion roots and letting him loose on a world of cardboard, we created a taste-world metaphor that’s as disruptive as the product itself. It’s bold, mad, and totally Peperami.”

The new paintings bureaucracy the following bankruptcy within the release of Peperami’s new hen vary, within the fingers of advert company Fearless Union. It’s rolling out throughout TV, social and virtual channels from May 8.