Ad of the Day: Oura provides the finger to promoting tropes about growing older

In the hero TV spot from the wearable well being tech maker, ‘Give Us the Finger’ is an ode to the hoop’s signature placement at the index finger, the place it captures the wearer’s well being information.

It options George Papoutsis, a streetball trick shot artist who dominates courts in NYC, in addition to Mónica Romero and Omar Ocampo, world-renowned Argentine tango dancers who met in Buenos Aires over 40 years in the past.

“It’s our love letter to the experience of aging,” mentioned Laura Petruccelli, co-founder and leader ingenious officer of Nice&Frank.

“For too many years, getting older has been demonized in advertising, when it should be celebrated. Our first partnership with Oura stars a diverse cast of senior talent, most of whom are real New Yorkers, as they explore the many simple and complex joys of life from their native perspectives. By putting a spotlight on these experienced performers, our goal was to flip the script on the traditional fitness narrative and raise a finger to what matters most – vitality.”