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Ocado has introduced a brand new emblem platform, ‘Life Delivered.’ The hero spot includes a backwards collection that hopes to create a way of nostalgia, as though the viewer had been flicking thru a photograph album of private recollections of heartwarming circle of relatives moments.
The advert is ready to the Chemical Brothers’ Let Forever Be, with vocals from Noel Gallagher, to rouse recollections of British summers long gone by way of, in addition to a well timed reminder of the approaching Oasis excursion.
Lucy Jameson, co-founder of Uncommon Creative Studio, mentioned: “Ocado is a fantastic brand, which deserves to be far better known than it is. It came to us in a moment of change and we’re so excited for the launch of this platform, which we believe will really connect with a wider audience. In a Britain that often feels broken, reliability is exactly what people crave. They need brands they can trust amid the chaos of life and everything it throws at us.”
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Credits
Project Name: Life Delivered
Client: Ocado
Creative studio: Uncommon
Production corporate: Lovesong
Director: Louis McCourt
UK managing director/government manufacturer: Shirley O’Connor
Producer: Lee Groombridge
Production supervisor: Patch Wadsworth
Production assistant: Camilla Morris
Director of images: Jasper Wolf
Production dressmaker: Arthur de Borman
Art director: Tony Child
Food stylist: Katie Giovanni
Costume dressmaker: Verity May Lane
Hair/makeup artist: Claire De-Graf
Editing: The Quarry
Editors: Paul Watts, Sam Jones
Edit manufacturer: Tor Adams
Assistant editor: Henry Thackray
Post-production: Stray
Visual results lead artist: Steve Miller
Visual results manager and artistic director: Dan Williams
Executive manufacturer: Misha Stanford-Harris
Visual results manufacturer: Ellie Georgiou
Color: Company 3
Colorist: Greg Fisher
Color government manufacturer: Ellora Soret
Post manufacturers: Harry Watts, Marie Anestad
Color assistants: Hugh Howlett, Jack Kennedy, Emma Hockley
Sound: King Lear
Sound engineers: Jack Sedgwick, Ed Downham
Producer: Natalie Curran
Music supervision: Colourbox Music
Music supervisors: Sam Emery, Simon Astall
Track: Let Forever Be by way of Chemical Brothers
